John West
Member since July 2018Contact John- Founder & CEO Whistle Sports
- http://whistlesports.com/#undefined
- LinkedIn: https://www.linkedin.com/in/john-west-175a3920/
- New York New York
- 10016 USA
Articles by John All articles by John
- Modern Masculinity in
Marketing Insider on
07/18/2018
Gen Z's are growing up in a climate of shifting gender roles, for both young men and women. Just as teen girls are reimagining who and what they can be as women in the modern feminist, post-"Like A Girl" era, teen boys today have the same opportunity to redefine what it means to "Be A Man." Brands demonstrating their relevance to this audience of consumers must adapt to Gen Z's new perception of masculinity.
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