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- Modern Masculinity in
Marketing Insider on
Gen Z's are growing up in a climate of shifting gender roles, for both young men and women. Just as teen girls are reimagining who and what they can be as women in the modern feminist, post-"Like A Girl" era, teen boys today have the same opportunity to redefine what it means to "Be A Man." Brands demonstrating their relevance to this audience of consumers must adapt to Gen Z's new perception of masculinity.