Search by name, company, title, location, etc.

John West

Member since July 2018Contact John

Articles by John All articles by John

  • Modern Masculinity in Marketing Insider on 07/18/2018

    Gen Z's are growing up in a climate of shifting gender roles, for both young men and women. Just as teen girls are reimagining who and what they can be as women in the modern feminist, post-"Like A Girl" era, teen boys today have the same opportunity to redefine what it means to "Be A Man." Brands demonstrating their relevance to this audience of consumers must adapt to Gen Z's new perception of masculinity.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.