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Jenny Frazier

Member since September 2018Contact Jenny

  • SVP of Innovation Nielsen
  • BOWLING GREEN New York
  • 10004 USA

Jenny Frazier, SVP of Innovation at Nielsen.

Articles by Jenny All articles by Jenny

  • How Small Brands Are (Still) Stealing The Spotlight in Research Intelligencer on 09/26/2018

    The heat is on and marketers everywhere are feeling it. With the barrier to entry lower than ever, new products are appearing almost daily and speed to market is becoming a priority. Eighty-four percent of fast-moving consumer goods professionals said they feel more pressure to bring products to market quickly today than they did five years ago. Only 1% said they feel less pressure.

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