Phil Case
Member since August 2021Contact Phil- President, Chief Client Officer Max Connect Marketing
- www.maxconnect.com
- Facebook: https://www.facebook.com/casephilip
- LinkedIn: https://www.linkedin.com/in/philcase
- Twitter: Phil Case
- 13702 South 200 West
- B1
- Draper Utah
- 84020 USA
Phil is President and Chief Client Officer at Max Connect Marketing, where he oversees growth, strategy, and reputation. Previously, he was the Managing Partner of Fluid Advertising where he grew the agency from 4 to 35+ full-time employees in a 6 year period. Phil’s previous experience includes working with national and regional brands such as BD Medical, Verizon, Sportsman Warehouse, Blackberry, Oldcastle Materials, Pluralsight, HP, and CircusTrix. He helped take an international cancer screening company, Anpac Bio-medical Science, public on the NASDAQ Exchange in January 2020 successfully raising over $17 Million in capital as part of the IPO. In 2018 Phil helped launch a 501(c)(6), The Utah Outdoor Association (UOA) to support the Outdoor Industry in Utah. Current and previous board service includes: Wasatch Adaptive Sports, Utah Outdoor Association, ACG Utah, BYU Management Society, Entrepreneur Organization Utah and Mountain West Capital Network.
Articles by Phil All articles by Phil
- Dodging The Crossfire Of Political Advertising in
Marketing Insider on
09/04/2024
How brands can remain afloat without sinking ad spend this election season.
- The Great Cookie Crumble: What's Next After Fall of 3rd-Party Cookies in
Marketing Insider on
05/03/2024
The solution is a three-pronged approach: first-party data layering, enlarging your organic presence, and investing in top-funnel media.
- 2024: All About Playing The Smart Game in
Marketing Insider on
01/04/2024
Forecast to come: the rise of Amazon's shopping platform rivals.
- Do More With Less: The Balance Of Branding And Performance in
Marketing Insider on
12/13/2023
We are too often still asking the wrong question in marketing: "What stage of the customer journey is most important?"
- The Differentiator For Failure or Success in
Marketing Insider on
01/09/2023
Contrary to popular belief, first-party data strategies are not the savior of digital marketing's future.
- Attribution Is Killing Your Strategy in
Marketing Insider on
07/01/2022
Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only low-funnel efforts.
- Attribution Is Killing Your Strategy in
Marketing Insider on
03/23/2022
Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only low-funnel efforts.
- Bringing Structure To The Chaos in
Marketing Insider on
10/27/2021
Just as the pandemic closed certain businesses, it also opened the door for entrepreneurship in other areas.
- Data Privacy Shifts: Plan Now to Stay Ahead Later in
Marketing Insider on
08/23/2021
Some dramatic changes to consumer targeting are here, and others are coming. How should marketers use this time before the faucet is completely shut off?
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