- Coca-Cola Media Czar Chuck Fruit Blazes Ad Sales Path, Helps Discovery
MediaDailyNews, David Goetzl - Friday, October 13, 2006
Chuck Fruit, one of the most powerful buyers of media on t ...
- NBC's 'Heroes' To Sub For 'Sunday Night Football'
MediaDailyNews, David Goetzl - Friday, October 13, 2006
After apparently kicking around the idea of using the "Sunday Night Footbal ...
- Mobile Tour Kicks Off Launch Of Big Ten Network
MediaDailyNews, David Goetzl - Friday, October 13, 2006
One of the nation's top collegiate athletic conferences said Thursday that i ...
- Credit Suisse: CMOs Boost Web Spending
Online Media Daily, David Goetzl - Friday, October 13, 2006
The Internet continues to gain clout with CMOs and buy-side decision-makers, accordi ...
- Station Groups Reap 3Q Uptick
MediaDailyNews, David Goetzl - Thursday, October 12, 2006
Citing NBC's early ratings growth in the new season as a parti ...
- Sony Scares Up Business For 'Grudge 2' On AMC's Monsterfest
MediaDailyNews, David Goetzl - Thursday, October 12, 2006
A sponsorship deal for the Halloween film block on AMC will gi ...
- Live Ratings Kill Network Ad Yield, Hundreds Of Millions Sacrificed
MediaDailyNews, David Goetzl - Wednesday, October 11, 2006
The decision to guarantee 2006-07 upfront advertising deals solely on "live" ...
- Brandtique: Emerson, Subway, Pepperidge Farm
MediaDailyNews, David Goetzl - Tuesday, October 10, 2006
One of the arguments that networks put forth in favor of produ ...
- Mediacom Sues Sinclair Over Alleged Antitrust Violations
MediaDailyNews, David Goetzl - Monday, October 9, 2006
Mediacom, the country's eighth-largest cable operator, said it has filed suit again ...
- Verizon Invests In FiOS Campaign
MediaDailyNews, David Goetzl - Monday, October 9, 2006
Verizon said Friday that it is beginning to spend "a significant amoun ...
- Station Groups Gird For Battle With MSOs Over Local Carriage Comp
MediaDailyNews, David Goetzl - Friday, October 6, 2006
In the battle between station groups and cable operators over carrying loc ...
- Marketer To TV Society: Integration Is Your 'Sweet Spot'
MediaDailyNews, David Goetzl - Thursday, October 5, 2006
Integrated campaigns that bounce consumers from television to the Internet are ...
- Schleiff Tapped As Crown Media CEO
MediaDailyNews, David Goetzl - Thursday, October 5, 2006
Henry Schleiff's appointment Wednesday as the top executive at Crown Media Holding ...
- Court TV's Schleiff Takes The Crown, Will Oversee Hallmark, Other Assets
MediaDailyNews, David Goetzl - Wednesday, October 4, 2006
As widely speculated, Henry Schleiff, the former chairman of Court TV, h ...
- NBC's 'Studio 60' Has Low Ratings, But Big Potential
MediaDailyNews, David Goetzl - Wednesday, October 4, 2006
Despite a ratings dive for the second week in a row, N ...
- Cars.com Sponsors NBC Show Streams
MediaDailyNews, David Goetzl - Wednesday, October 4, 2006
Online dealer Cars.com will sponsor streaming broadcasts of six NBC shows ...
- Brandtique: Chevy Impala
MediaDailyNews, David Goetzl - Tuesday, October 3, 2006
When Oprah gave away GM cars, the world noticed. So she d ...
- NBC Loses Top Sports Exec To IMG
MediaDailyNews, David Goetzl - Monday, October 2, 2006
In a little-noticed move that could affect sales for both the 20 ...
- HDTV's Cuban To Ad Industry: You Can Reach Key Viewers Via High-Def
MediaDailyNews, David Goetzl - Monday, October 2, 2006
Outspoken HDNet CEO Mark Cuban slammed advertisers, the NBA and theater chai ...