- AT&T Launches Telco TV In 7 Markets, Plans To Out-Maneuver Cable With 'Quadruple Play'
MediaDailyNews, David Goetzl - Tuesday, December 26, 2006
AT&T is busy. It has launched its fledgling telco TV service ...
- 'Office' DVR Viewing Soars, Lower 'Live' Ratings May Cost Nets Big Bucks
MediaDailyNews, David Goetzl - Friday, December 22, 2006
When ratings come in for the next new episode of NBC's "T ...
- America Channel Debuts in 2007, Grabs Rights To College Sports
MediaDailyNews, David Goetzl - Thursday, December 21, 2006
As college sports leagues increasingly operate their own networks, a new contend ...
- Cingular Brings 'Saturday Night Live' To Mobile
Marketing Daily, David Goetzl, Erik Sass - Wednesday, December 20, 2006
[Telecom] NBC Universal struck an exclusive deal that brings classic sketches fr ...
- Live From, Well, Just About Anywhere, It's 'Saturday Night'
MediaDailyNews, David Goetzl, Erik Sass - Wednesday, December 20, 2006
Those wild and crazy guys just went mobile. NBC Universal has stru ...
- Hearst-Argyle Sees TV Web Sites As Part Of Digital Future
MediaDailyNews, David Goetzl - Wednesday, December 20, 2006
It's all about diversification. Station group Hearst-Argyle, which has been looking ...
- Brandtique: 'Dirty Dancing,' Maybelline
MediaDailyNews, David Goetzl - Tuesday, December 19, 2006
In the second episode of WE network's new reality show, "Dirty Dancing ...
- Chase Finds Interactivity Is A Dish Best Served By, Well, The Dish
MediaDailyNews, David Goetzl - Tuesday, December 19, 2006
Chase is launching an interactive ad campaign on EchoStar's Dish Network ...
- Can MyNetworkTV Survive Poor Ratings, Credibility Gap?
MediaDailyNews, David Goetzl - Monday, December 18, 2006
Back in February, News Corp. executives cited a successful track record ...
- P&G Eyes Sports, Get Ready For The Charmin Bowl
MediaDailyNews, David Goetzl - Friday, December 15, 2006
With greater sports marketing expertise now in-house courtesy of the Gillette acquisitio ...
- Dialing For Dollars: Ford, Coke, Cingular Vote Yes For 'American Idol'
MediaDailyNews, David Goetzl - Thursday, December 14, 2006
For the sixth straight season, Ford, Coca-Cola and Cingular will return ...
- Ad Spending Up 5.1% To Date In '06, Internet Booming
MediaDailyNews, David Goetzl - Wednesday, December 13, 2006
So far, it's been a good year. Growth in the Internet a ...
- High Gear: Lexus, Xbox 360 Join Forces For In-Game Product Placement
MediaDailyNews, David Goetzl - Wednesday, December 13, 2006
With marketers--particularly in the auto category--increasingly looking at in-game product placement ...
- NFL Net Gives 2 Cable Nets Free Preview
MediaDailyNews, David Goetzl - Wednesday, December 13, 2006
Football is serious business. With one senator threatening to nullify the NFL ...
- Brandtique: Match.com
MediaDailyNews, David Goetzl - Tuesday, December 12, 2006
In a branded entertainment deal that weaves the dating site Match.com in ...
- Fired Up? 'Apprentice' Sees New Sponsors, Lower Rates
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, December 12, 2006
Although NBC's "The Apprentice" has been slammed in recent ratings-plummeting seasons f ...
- TiVo's Novel Pitch To Keep Advertisers, Consumers Happy
MediaDailyNews, David Goetzl - Monday, December 11, 2006
TiVo CEO Tom Rogers did his best last week to paint t ...
- E-Media Exchange On Track, Wal-Mart Still On Board, Execs Say
MediaDailyNews, David Goetzl, Tom Siebert - Friday, December 8, 2006
With Julie Roehm--the pied piper of an online system to buy a ...
- NBCU Taps Blangiardi To Spearhead Strategic Marketing
MediaDailyNews, David Goetzl - Thursday, December 7, 2006
Advertisers are increasingly looking for ways to link with identifiable network bran ...
- Ovation Claps New Ad Sales Chief
MediaDailyNews, David Goetzl - Thursday, December 7, 2006
Ovation, the little-known cable arts channel slated for a re-launch next yea ...
- Discovery Finds Its Inner Niche
MediaDailyNews, David Goetzl - Wednesday, December 6, 2006
Weeks before he takes the helm of Discovery Communications, David Zaslav suggest ...
- Time Warner Looks For Sweet Spot For Warner Bros. Digital Distribution
MediaDailyNews, David Goetzl - Wednesday, December 6, 2006
When it comes to digital distribution of its Warner Bros.-produced television conten ...
- Disney: No Plans To Spin Off ESPN
MediaDailyNews, David Goetzl - Wednesday, December 6, 2006
While investment bank UBS values the ESPN unit at some $28 billio ...
- Brandtique: NBC's Spoof Of Product Placement
MediaDailyNews, David Goetzl - Tuesday, December 5, 2006
Decades before "The Daily Show," "Saturday Night Live" was the pacesetter f ...
- Pilot Officially Named NBCU Ad Chief, First Non-Vet To Helm A Net TV Sales Unit
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, December 5, 2006
As expected, GE industrial side executive Michael Pilot will take over f ...
- Zucker: Vivendi Won't Sell Its NBC Stake
MediaDailyNews, David Goetzl - Tuesday, December 5, 2006
While Vivendi considers selling its minority stake in NBC Universal next yea ...
- Status Of Upfront: TV Execs Square Off
MediaDailyNews, David Goetzl - Tuesday, December 5, 2006
Executives at NBC and CBS offered contrasting views Monday about the fa ...
- Merrill Lynch Forecasts 2.6% Increase in Ad Spending
Marketing Daily, David Goetzl - Monday, December 4, 2006
[Trends] Merrill Lynch predicts U.S. ad spending will inch up 2.6 perce ...
- CAB Merges Sales Conference With NCTA Show
MediaDailyNews, David Goetzl - Monday, December 4, 2006
CAB merges its annual sales conference with the NCTA cable show ...
- Merrill Lynch Sees Slight Ad Spending Rise In '07
MediaDailyNews, David Goetzl - Monday, December 4, 2006
Next year should prove interesting--ad-wise. After pulling out of this year's upfro ...