- Scripps Outlook: Newspapers Flat, Cable, Broadband Soar
MediaDailyNews, David Goetzl - Wednesday, January 31, 2007
Only weeks after indicating it could benefit from divesting its slow-growth newspap ...
- Game And Set: Tennis Channel, ESPN Swap Matches
MediaDailyNews, David Goetzl - Wednesday, January 31, 2007
In an unusual programming swap, the Tennis Channel will give ESPN t ...
- P&G Passes On Academy Awards Telecast, Picks Web
Marketing Daily, David Goetzl - Tuesday, January 30, 2007
[Packaged Goods] When it comes to this year's Oscar telecast, Procter &am ...
- P&G To Oscars: The Winner Is The Web, Not TV
MediaDailyNews, David Goetzl - Tuesday, January 30, 2007
When it comes to this year's Oscar telecast, Procter & Gamble h ...
- Brandtique: Dentyne
MediaDailyNews, David Goetzl - Tuesday, January 30, 2007
Much has changed since Dentyne ran its first national TV ad ...
- Nicktropolis Ramps Up Nick's Digital Initiatives
MediaDailyNews, David Goetzl - Tuesday, January 30, 2007
In a continued effort to ramp up its digital initiatives, Nickelodeon ...
- Hearst-Argyle Gets Digital Focus
MediaDailyNews, David Goetzl - Tuesday, January 30, 2007
There's room at the top. Leading station group Hearst-Argyle will go wi ...
- NBC Runs For 'Office,' Follows President, Other Time Slots
MediaDailyNews, David Goetzl - Friday, January 26, 2007
NBC sees more room in "The Office"--for ratings growth. The network us ...
- Special Effect: FX Launches Shows With Little, No Ads
MediaDailyNews, David Goetzl - Friday, January 26, 2007
Well-known among viewers for its edgy dramas, FX is becoming equally recogniz ...
- 'Cola Wars' Heat Up As Coke Announces Super Bowl Spots
MediaDailyNews, David Goetzl - Thursday, January 25, 2007
A battle in the exceedingly clichéd "Cola Wars" will take place ...
- Hershey Sweetens Ad Spending, Boosts Network TV Budget
MediaDailyNews, David Goetzl - Thursday, January 25, 2007
As Hershey Co. looks to reinvigorate sales in core products such ...
- Oxygen Breathes Some Into Upfront, Sets Early Pace, Unveils Reality Shows
MediaDailyNews, David Goetzl - Wednesday, January 24, 2007
Kicking off the upfront season earlier than ever before, Oxygen has ...
- BET Forms New Digital Group, Mills Named President
MediaDailyNews, David Goetzl - Wednesday, January 24, 2007
BET Networks has formed a digital media group to ramp up i ...
- Anheuser-Busch Adds Digital ID Check To Bud.TV
Marketing Daily, David Goetzl - Tuesday, January 23, 2007
[Beer] Sensitive to political criticism about targeting underage drinkers, Anheuser-Busch is usi ...
- Card Me: Anheuser-Busch Kicks Off Bud.TV Post-Super Bowl With Age Verification System
MediaDailyNews, David Goetzl - Tuesday, January 23, 2007
Anheuser-Busch, sensitive to potential criticism about targeting underage drinkers, is using ...
- Brandtique: 'Top Chef' Advertisers
MediaDailyNews, David Goetzl - Tuesday, January 23, 2007
Early in this season's "Top Chef," a judge tells would-be Lagasses ...
- WE Gets Maybelline, Saturn For 'Dirty' And Fashion Week Coverage
MediaDailyNews, David Goetzl - Tuesday, January 23, 2007
On the heels of Maybelline's sponsorship of WE network's "Dirty Dancing" reality-competiti ...
- GE Touts NBCU Turnaround, Numbers Still Don't Reflect It
MediaDailyNews, David Goetzl - Monday, January 22, 2007
General Electric has been singing the same song for a year: NBC ...
- Spike Pits Regular Guys, Media Buyers Against Pros
MediaDailyNews, David Goetzl - Monday, January 22, 2007
A promotional event for the new season of the Spike network sh ...
- Versus Network Adds Martial Arts To Lineup
MediaDailyNews, David Goetzl - Monday, January 22, 2007
Comcast-owned Versus network is the latest to add martial arts battles ...
- Oak Hill Forms Unit To Operate TV Stations, Wants To Expand Media Universe
MediaDailyNews, David Goetzl - Friday, January 19, 2007
Oak Hill Capital, which bought the New York Times Co. 's loc ...
- Ramp Up: Fuse, Online Gambling Site Stage Battle Of Bands
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, January 19, 2007
Rainbow Media's Fuse network is close to a deal with the pare ...
- MyNetwork A Bust, But News Corp. Stock Surges
MediaDailyNews, David Goetzl - Friday, January 19, 2007
Despite a $30 million loss for MyNetworkTV in its troubled debut seaso ...
- Networks Battling For Web Traffic On TV Sites, ABC Leads The Pack
MediaDailyNews, David Goetzl - Thursday, January 18, 2007
It may become the battle of the Internet sites. After ABC ma ...
- ABC Promotes Two Disney ABC Unlimited Execs
MediaDailyNews, David Goetzl - Thursday, January 18, 2007
ABC has promoted two executives in its cross-platform Disney ABC Unlimited sal ...
- Dish, Court TV Trade Accusations, No Carriage Deal Yet
MediaDailyNews, David Goetzl - Wednesday, January 17, 2007
The current standoff between Court TV and satellite provider Dish is n ...
- CBS, Chevy Draw College Kids To Super Bowl
MediaDailyNews, David Goetzl - Wednesday, January 17, 2007
CBS said it has reached a deal with Chevrolet to expand t ...
- Fight Club: MyNetworkTV To Air Martial Arts
MediaDailyNews, David Goetzl - Wednesday, January 17, 2007
In a sign that limping MyNetworkTV has reduced focus on its anem ...
- Brandtique: Pontiac
MediaDailyNews, David Goetzl - Monday, January 15, 2007
The big hazard to the traditional ad model is Net streaming ...
- MyNetworkTV Taps Syndie Vet Meidel As President
MediaDailyNews, David Goetzl - Tuesday, January 16, 2007
Struggling MyNetworkTV, with its decentralized leadership structure, has tapped a dedicated chie ...