- Brandtique: Maybelline
MediaDailyNews, David Goetzl - Friday, February 29, 2008
Maybelline's recent link with a series that carries "Lipstick" in the titl ...
- A-B Expands Cable Ads, Cuts TV Marketing Budget
MediaDailyNews, David Goetzl - Friday, February 29, 2008
Tony Ponturo, Anheuser-Busch's well-known media and sports marketing executive, said Thursday t ...
- Martialed Forces: A-B Links Ad Deal With UFC
MediaDailyNews, David Goetzl - Friday, February 29, 2008
Despite its accelerating popularity, the Ultimate Fighting Championship has had trouble securi ...
- ESPN Sticks By Commentator After Confession
MediaDailyNews, David Goetzl - Thursday, February 28, 2008
Fernando Vina, who failed to be interviewed during preparation of the Mitche ...
- LIN TV Expects Affil To Pay For Top Shows
MediaDailyNews, David Goetzl - Thursday, February 28, 2008
The top executive at LIN TV, a station group which operates ...
- 'TMZ' Extends Visibility On MySpace
MediaDailyNews, David Goetzl - Thursday, February 28, 2008
As MySpace moves to bulk up its video content, the booming si ...
- Online Advertisers Finally Feel Housing Crunch
Around the Net In Online Marketing, David Goetzl - Wednesday, February 27, 2008
CNET provides one explanation for the presumed drop-off in ad spending ...
- Advertisers To Networks: Drop The Fees!
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, February 27, 2008
The thorns of network integration fees still sting marketers and media agen ...
- 'Project Apollo' Demise Blamed On Lack Of Financial Support: Arbitron
MediaDailyNews, David Goetzl - Wednesday, February 27, 2008
"Project Apollo's" demise came principally from advertisers' unwillingness to continue paying f ...
- New MTVN Exec To Generate Dollars In Digital Platforms
MediaDailyNews, David Goetzl - Wednesday, February 27, 2008
MTV Networks is placing an increased emphasis on generating sponsorship dollars link ...
- 'SmackDown' Joins MNTV This Fall
MediaDailyNews, David Goetzl - Wednesday, February 27, 2008
MyNetworkTV, which recently halted its foray into real hand-to-hand combat, has ink ...
- New MTVN Exec To Generate Dollars In Digital Platforms
Online Media Daily, David Goetzl - Wednesday, February 27, 2008
[Gaming] MTV Networks is placing an increased emphasis on generating sponsorship dolla ...
- Load Ad Spots In VOD Ads Deliver Views
MediaDailyNews, David Goetzl - Tuesday, February 26, 2008
Adlink, which allows marketers to buy local spots in Los Angeles acro ...
- Civil Rights: ESPN 'Black Magic' Airs With 2 Sponsors
MediaDailyNews, David Goetzl - Tuesday, February 26, 2008
ESPN will air a documentary about the Civil Rights Movement and colle ...
- P&G CEO Endorses In-Store Marketing Measurement
Marketing Daily, David Goetzl - Monday, February 25, 2008
[Packaged Goods] A.G. Lafley said he hopes better information on in-store marketing ...
- Hearst-Argyle TV: 2007 Revs Up, Profits Sketchy
MediaDailyNews, David Goetzl - Monday, February 25, 2008
Hearst-Argyle TV posted a 13% increase in revenues to $217 million, compar ...
- CollegeHumor Grows Up, Gets New Joost Channel
MediaDailyNews, David Goetzl - Monday, February 25, 2008
IAC's CollegeHumor.com has joined the roster of content providers on Internet vid ...
- P&G's P.R.I.S.M.: Turning In-Store Promos Into Purchases
MediaDailyNews, David Goetzl - Friday, February 22, 2008
Procter & Gamble CEO A.G. Lafley gave a ringing endorsement Thursday ...
- Brandtique: SoBe
MediaDailyNews, David Goetzl - Thursday, February 21, 2008
It's a bit too easy to pick on a network that pa ...
- BET Heads For U.K.
MediaDailyNews, David Goetzl - Thursday, February 21, 2008
Since Philippe Dauman took over as Viacom CEO, he's touted the benefi ...
- Clemens Exits ESPN Show, Disney World Event
MediaDailyNews, David Goetzl - Thursday, February 21, 2008
After last week's high-profile hearing on Capitol Hill about his alleged u ...
- NBC Modifies Upfront, But Still Holds It
MediaDailyNews, David Goetzl - Wednesday, February 20, 2008
While NBC Universal said Tuesday it would change some dynamics of i ...
- Discovery Upfront Attracts Wall Street Interest
MediaDailyNews, David Goetzl - Wednesday, February 20, 2008
New Discovery CEO David Zaslav has brought change to a slew ...
- ABC Plugs 'Feel Good Sunday' Lineup In 'TV Guide'
MediaDailyNews, David Goetzl - Wednesday, February 20, 2008
The struggling TV Guide, which has shown a willingness to try vario ...
- ABC To Rep PumpTop TV
MediaDailyNews, David Goetzl - Tuesday, February 19, 2008
As both NBC and ABC try to expand their sales platforms beyo ...
- TNS: Oscar Ad Price Doubled In 10 Years
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, February 18, 2008
A new report shows advertisers have spent an average of $65 milli ...
- Discovery 2007: Revs Rise 4%
MediaDailyNews, David Goetzl - Monday, February 18, 2008
Ad revenue at Discovery's fleet of U.S. networks jumped 11% in t ...
- Up The Data Stream With A Paddle, Comcast To Invest $70 Million In 'Canoe'
MediaDailyNews, David Goetzl - Friday, February 15, 2008
Comcast will invest up to $70 million this year as part ...
- NBC Chief Sells Reveille To Murdoch Daughter
MediaDailyNews, David Goetzl - Friday, February 15, 2008
UK production house Shine, run by Rupert Murdoch's daughter, has completed i ...
- Brandtique: Audi, 'Access Hollywood'
MediaDailyNews, David Goetzl - Thursday, February 14, 2008
Based on study after study, the sky's the limit for how mu ...