- Gatorade Refreshes Brand, Ad Efforts For '10
MediaDailyNews, David Goetzl - Thursday, October 8, 2009
Top executives at PepsiCo. indicated Wednesday that consumer cost-cutting may have contribut ...
- Bernstein: Cable To Record Solid 2009
MediaDailyNews, David Goetzl - Wednesday, October 7, 2009
In a report released Wednesday tabbed "It's Good to be a Cab ...
- 'Office' Actor Shoots NBA Promos
MediaDailyNews, David Goetzl - Wednesday, October 7, 2009
As TNT readies for its 21st year offering NBA games, the netwo ...
- Addressable Ads: GroupM Taps TidalTV
MediaDailyNews, David Goetzl - Tuesday, October 6, 2009
As it looks to experiment further with addressable advertising, GroupM has ink ...
- Nick Smiles On 'Glenn Martin, DDS'
MediaDailyNews, David Goetzl - Tuesday, October 6, 2009
Nickelodeon has ordered up a second season of animated series "Glenn Marti ...
- Money Changing: Mediavest Makes Major Hulu Buy
MediaDailyNews, David Goetzl - Monday, October 5, 2009
MediaVest, which represents clients such as Procter & Gamble, said it h ...
- Food Network Heads Overseas
MediaDailyNews, David Goetzl - Monday, October 5, 2009
Food Network, which has syndicated programming to a range of international channe ...
- Insurance Cos. Top Sportscasts Ad Spenders
Marketing Daily, David Goetzl - Monday, October 5, 2009
As troubled businesses cut spending in sportscasts, Nielsen data show that wealt ...
- Analysts: What A Comcast/NBC Deal Could Mean
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, October 2, 2009
Bucking current media industry trends, big cable operator Comcast wants to beco ...
- Insurance Cos. Top Sportscasts Ad Spenders
MediaDailyNews, David Goetzl - Friday, October 2, 2009
As troubled businesses cut spending in sportscasts, Nielsen data shows that wealt ...
- Charter To Carry ESPN 360.com
MediaDailyNews, David Goetzl - Friday, October 2, 2009
After offering the online sports hub in two large markets, Charter Communicatio ...
- National CineMedia Doubts Advertisers Will Pay Extra For 3-D
MediaDailyNews, David Goetzl - Thursday, October 1, 2009
As movie releases in 3-D proliferate, opportunities for advertisers to run on-scre ...