- Q&A: Sports Consultant Harvey Schiller On Future Olympics
MediaDailyNews, David Goetzl - Thursday, December 31, 2009
Harvey Schiller, CEO of GlobalOptions Group, also maintain a prominent role ...
- Insurance Companies Court Sports Sponsorships
Marketing Daily, David Goetzl - Tuesday, December 29, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- Insurance Cos. Court Sports Sponsorships
MediaDailyNews, David Goetzl - Monday, December 28, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- NBCU To Stream Olympics Via 'TV Everywhere'
MediaDailyNews, David Goetzl - Thursday, December 24, 2009
NBC Universal will again be using a version of the "TV Everywher ...
- Forrester: Best Of The ESPs
Online Media Daily, David Goetzl - Sunday, December 27, 2009
Email service providers Responsys and ExactTarget are industry pacesetters, according to Forrest ...
- 'Idol' Lacks Luster Without Cowell
MediaDailyNews, David Goetzl - Wednesday, December 23, 2009
A new survey reveals that well over half of "American Idol" viewe ...
- Brokaw Reels In ESPN Show
MediaDailyNews, David Goetzl - Tuesday, December 22, 2009
ESPN confirmed ex-NBC anchor Tom Brokaw would be hosting a series whe ...
- HBO Debuts iPhone App
MediaDailyNews, David Goetzl - Tuesday, December 22, 2009
HBO has launched an iPhone app that allows viewing of video cli ...
- NBC Returns To CES, Touts Olympics Theme
MediaDailyNews, David Goetzl - Monday, December 21, 2009
NBC Universal will once again embrace the coming Consumer Electronics Show ...
- General Mills Increases Ad Spend
MediaDailyNews, David Goetzl - Friday, December 18, 2009
General Mills boosted marketing spending by nearly 40% in its most rece ...
- DirecTV, Dish Best Way To Reach Sports Fans
MediaDailyNews, David Goetzl - Friday, December 18, 2009
Marketers looking to reach sports fans could boost ROI by running campaig ...
- Denny's Coming Back To Super Bowl's Grand Stage
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
Denny's, which ran a Super Bowl ad in 2009 viewed as ...
- ABC To Back Lilith Tour
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
ABC has a deal to back the reprise of a concert to ...
- Cars.com Pushing Year-End Sports Sponsorships
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
As it preps for its Feb. 7 Super Bowl appearance, Cars.com sa ...
- Study: Email Spending To Rise In 2010
Online Media Daily, David Goetzl - Thursday, December 17, 2009
Email marketers say the recession continues, but nearly 90% will invest ...
- House Passes Bill to Make Commercials Quieter, Public Favorable But Uneasy About Process
MediaDailyNews, David Goetzl - Wednesday, December 16, 2009
The Senate may green-light legislation compelling advertisers to turn down the sou ...
- FedEx Taking Pass On Super Bowl Again
MediaDailyNews, David Goetzl - Wednesday, December 16, 2009
FedEx has decided again that it absolutely, positively doesn't have to ...
- Runner's World
Magazine Rack, David Goetzl - Thursday, December 17, 2009
Many people who don't run marathons or need a GPS on the ...
- NBC Universal To Take Major Loss On Winter Olympics
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
General Electric CEO Jeff Immelt said Tuesday that NBC Universal will lo ...
- Census Bureau To Advertise In Super Bowl
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
The Census Bureau will be among the advertisers in February's Super Bow ...
- Travel Channel Arrives At Scripps
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
Scripps Networks Interactive has completed its deal to take control of t ...
- Cablevision Delays MSG Network Spinoff
MediaDailyNews, David Goetzl - Monday, December 14, 2009
Cablevision has bumped its spinoff of its MSG unit into the fir ...
- Wichita Stations to Use Rentrak Granular Data
MediaDailyNews, David Goetzl - Monday, December 14, 2009
The CBS and CW affiliates in the Wichita, Kan. market will u ...
- ABC Rep Firm Handles Comcast
MediaDailyNews, David Goetzl - Monday, December 14, 2009
ABC's rep firm, which steers national advertisers to a variety of loc ...
- Google TV Ads Adds History International To Mix
MediaDailyNews, David Goetzl - Monday, December 14, 2009
There have been suggestions that Google's foray into an online auction platfo ...
- Pew: Spanish Media May Compete For Latino Youth
MediaDailyNews, David Goetzl - Friday, December 11, 2009
New research shows potentially mixed results for Spanish-language media. Nearly one-fifth ...
- Valpak Taken Off Market, But Remains At Cox
MediaDailyNews, David Goetzl - Friday, December 11, 2009
Valpak, the direct marketing business that sends coupons to millions of home ...
- Hit Shows Seen In Time-Shift Mode
MediaDailyNews, David Goetzl - Friday, December 11, 2009
A mass amount of viewers of AMC's "Mad Men" watched it ...
- Pay Wall Drives Newsday.com Traffic Down, Paper Says According To Plan
MediaDailyNews, David Goetzl - Thursday, December 10, 2009
Newsday's decision to begin placing Web content behind a pay wall result ...
- Keller Fay Gauges Cross-Platform Reaction To Olympic Ads
MediaDailyNews, David Goetzl - Thursday, December 10, 2009
NBCU has hired a word-of-mouth agency to gauge reaction to Olympic ...