- Toyota Super Bowl Spot Drives YouTube Traffic
MediaDailyNews, David Goetzl - Thursday, January 31, 2013
As marketers continue to build anticipation for their Super Bowl spots, Toyo ...
- CNN To Air Bleacher Report Programming
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Longtime Miami Dolphins fan Jeff Zucker continues to emphasize sports programming ...
- ESPN, Univision Secure Agreement WIth Mexican Teams
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Potentially giving ESPN more exposure to Hispanic audiences, the company has reach ...
- Telecom Sector Posts Top Ad Growth In 2012
MediaDailyNews, David Goetzl - Wednesday, January 30, 2013
Nielsen data shows the telecom sector saw the highest growth in glob ...
- Dogs Play Role In Super Bowl, NBC Drama
TVBlog, David Goetzl - Thursday, January 31, 2013
In the full Super Bowl advertising ecosystem, there may be just o ...
- ABC Sells More Times Square Signage
MediaDailyNews, David Goetzl - Tuesday, January 29, 2013
An ABC rep firm has added more signage in Times Square ...
- Networks Postpone Settlement Talks With Dish, Customer Data Crucial To Future Ones
TVBlog, David Goetzl - Wednesday, January 30, 2013
After all the barbs tossed back and forth, the combatants actually we ...
- WB Entertainment Selects Tsujihara As CEO
MediaDailyNews, David Goetzl - Monday, January 28, 2013
Time Warner has turned to Kevin Tsujihara as the new CEO. T ...
- Oxygen Plugs 'Face' On Google+
MediaDailyNews, David Goetzl - Monday, January 28, 2013
Oxygen will broadcast part of a Google+ Hangout during one of i ...
- NFL Head Injuries Make Game Harder To Watch
TVBlog, David Goetzl - Tuesday, January 29, 2013
How fortunate the NFL is. There is no more popular entertainment enti ...
- Advertisers Link With Oscar Site, ABC App
MediaDailyNews, David Goetzl - Friday, January 25, 2013
The Oscars may be a month away, but advertisers are starting ...
- Top Athletic Endorsers Span Demo Sectors
MediaDailyNews, David Goetzl - Friday, January 25, 2013
Gold medal-winning Olympians Michael Phelps and Gabby Douglas topped a Nielsen/E-Poll li ...
- Ad Industry Underappreciated For Super Spectacle
TVBlog, David Goetzl - Monday, January 28, 2013
For a brief moment any image of a cocky, carefree Madison Aven ...
- Netflix Focuses On Building Brand, New Disney Deal
MediaDailyNews, David Goetzl - Thursday, January 24, 2013
In a world where calling cable cord-cutting results in pleas to sta ...
- Massachusetts Senate Race A Bonus For Stations
TVBlog, David Goetzl - Friday, January 25, 2013
With the prospect of another U.S. senate campaign in Massachusetts, Gov. Dev ...
- Skechers Doubles Super Bowl Spots
MediaDailyNews, David Goetzl - Wednesday, January 23, 2013
Skechers will double its Super Bowl presence this year after 2012's sing ...
- Heavy Sports Advertisers Take A Super Bowl Pass
TVBlog, David Goetzl - Thursday, January 24, 2013
Just about every rabid sports fan watches the Super Bowl, so ...
- ABC Uses East/West Feeds For 'Taste'
MediaDailyNews, David Goetzl - Tuesday, January 22, 2013
ABC will use separate feeds of its new cooking competition series "T ...
- Rentrak Touts New Logo, Added Metrics Reach
MediaDailyNews, David Goetzl - Tuesday, January 22, 2013
Rentrak refers to itself as the leader in capturing video-on-demand viewership. A ...
- Industry Might Try Some New Words
TVBlog, David Goetzl - Wednesday, January 23, 2013
With all the advancement in the media business, maybe it's time f ...
- Golf Channel, WGT Team For Virtual Play
MediaDailyNews, David Goetzl - Friday, January 18, 2013
The Golf Channel has a deal with online game marketer WGT ...
- NFL Title Game Sees Viewers Down Double Digits
MediaDailyNews, David Goetzl - Monday, January 21, 2013
The NFL said its conference championship games Sunday each drew an avera ...
- Sprint Race Has Voters Determining Structure
MediaDailyNews, David Goetzl - Monday, January 21, 2013
There is an opportunity to vote on the direction of a broadca ...
- Brother Vs. Brother Theme Primed For Media Overkill
TVBlog, David Goetzl - Tuesday, January 22, 2013
The New England Patriots let every American who doesn't pull for th ...
- Survey: M&A Could Rise For Major Players, Trad Media Value Drops
MediaDailyNews, David Goetzl - Friday, January 18, 2013
New research indicates that M&A activity across the broad marketing landscape cou ...
- TV And Nicotine Offers An Interesting Mix
TVBlog, David Goetzl - Monday, January 21, 2013
The broadcast networks have gone through long periods of refusing to acce ...
- Dish Could Score With Super Bowl Ad Rejection
TVBlog, David Goetzl - Friday, January 18, 2013
CBS has announced the Super Bowl is sold out. Still, CEO Lesl ...
- Fashion Marketers Line Up To Support 'Face'
MediaDailyNews, David Goetzl - Thursday, January 17, 2013
The run of marketers linking with Oxygen's upcoming become-a-supermodel competition come fr ...
- Bell(ator) Rings On Spike With Advertising 'Easel'
TVBlog, David Goetzl - Thursday, January 17, 2013
A while back, Bjorn Rebney's mother would offer some counterintuitive advice: "t ...
- ESPN 3D Returning To Telco Distributor
MediaDailyNews, David Goetzl - Tuesday, January 15, 2013
After dropping ESPN 3D two years ago, the network will be returni ...