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DEREK GORDON


Contact MediaPost Editorial
  • Content Marketing, Native Ads Catching On - Fast
    Content Marketing Insider, Derek Gordon - Friday, November 22, 2013
    Content marketing is clearly catching on. Recent research shows that brands, agenci ...
  • Empathy And Authenticity In B2B Content Marketing
    Content Marketing Insider, Derek Gordon - Friday, October 18, 2013
    It can be hard for B2B marketers to connect with target audienc ...
  • L'Affaire Etch-A-Sketch
    Inside Performance, Derek Gordon - Monday, April 2, 2012
    When a chief political advisor to Republican Presidential hopeful Mitt Romney comment ...
  • Telling A Brand Story Through Transmedia
    Inside Performance, Derek Gordon - Monday, March 26, 2012
    Transmedia marketing, in which a story is told across a variety ...
  • Guy Kawasaki On The Wonders Of Google+
    Inside Performance, Derek Gordon - Monday, March 19, 2012
    When I was at SXSWi, I got to see Guy Kawasaki intervi ...
  • Power Of Innovation On Full Display At SXSW
    Inside Performance, Derek Gordon - Monday, March 12, 2012
    I was at SXSW in Austin this last week -- and li ...
  • Using SEO To Fight Dirty
    Inside Performance, Derek Gordon - Monday, March 5, 2012
    Since tomorrow is the Super Tuesday GOP primary election, let's talk abo ...
  • For Content Marketing And Site Optimization, Enter Pinterest
    Inside Performance, Derek Gordon - Monday, February 27, 2012
    Even though it's early days for Pinterest, it has grabbed everyone's attenti ...
  • Social Increasingly Driving Web Site Traffic -- But So Is Quality
    Inside Performance, Derek Gordon - Monday, February 13, 2012
    About a year ago, the content mill Demand Media was conducting i ...
  • The Cautionary Tale Of The Komen Foundation
    Inside Performance, Derek Gordon - Monday, February 6, 2012
    What a week for the Susan G. Komen for the Cure foundatio ...
  • The Evolution Of Google
    Inside Performance, Derek Gordon - Monday, January 30, 2012
    Google introduced a new privacy policy last week -- and while ...
  • Search Marketing And The 'Do' Tendency
    Inside Performance, Derek Gordon - Monday, January 23, 2012
    Bing introduced a new ad campaign last night during the NFC Championsh ...
  • Nay-Sayers React To Google's New Search Experience
    Inside Performance, Derek Gordon - Monday, January 16, 2012
    Google introduced Search Plus Your World last week -- and before t ...
  • Friction In Mobile Checkout Costs Sales
    Inside Performance, Derek Gordon - Monday, January 9, 2012
    Smartphones drive search. Search drives shopping. And shopping drives… not as mu ...
  • The Power Of Surprise And Delight
    Inside Performance, Derek Gordon - Monday, December 19, 2011
    If you go to Google.com and type "let it snow" in t ...
  • Google Gets Touchier
    Inside Performance, Derek Gordon - Monday, December 12, 2011
    Google's found new ways to bring advertising to your fingertips. And it ...
  • YouTube: The Monster Search Engine You Can't Ignore
    Inside Performance, Derek Gordon - Monday, December 5, 2011
    You probably already know this: YouTube is now the second largest sear ...
  • Google Ads Popping Up In Maps
    Inside Performance, Derek Gordon - Monday, November 28, 2011
    Just in time for the holiday shopping season, Google has been quiet ...
  • Pushing Black Friday Into Thanksgiving Thursday
    Inside Performance, Derek Gordon - Monday, November 21, 2011
    It's Thanksgiving on Thursday. Friday is Black Friday. And all the maneuveri ...
  • Optimizing For Voice Search (And Your SEO Budget)
    Inside Performance, Derek Gordon - Monday, November 14, 2011
    Judging by the buzz on my Twitter, Facebook and Google+ networks, Si ...
  • 2 Legit 2 Quit
    Inside Performance, Derek Gordon - Monday, October 31, 2011
    I'm on a Hammer roll. Last week I wrote about the n ...
  • Can't Touch This
    Inside Performance, Derek Gordon - Monday, October 24, 2011
    Last week was the Web 2.0 Conference in San Francisco, and MediaPo ...
  • SEO, Content Marketing and Google+
    Inside Performance, Derek Gordon - Monday, October 17, 2011
    I love the debate around Google+: "It's dead!" "It's a force ...
  • It's All About Eye Candy
    Inside Performance, Derek Gordon - Monday, October 10, 2011
    n SEO, much of the effort is on getting into those t ...
  • Newbies Vs. Geezers
    Inside Performance, Derek Gordon - Monday, October 3, 2011
    I saw an old friend recently over brunch. We hadn't seen o ...
  • The Parallel Internets
    Inside Performance, Derek Gordon - Monday, September 26, 2011
    Lou Kerner of Wedbush Securities, who covers the social Web space, ...
  • Your CMS Sucks
    Future of Media, Derek Gordon - Wednesday, September 21, 2011
    Let's face it: most publishing and marketing professionals have a love ...
  • The Twitter Ad Platform: Search Marketing's Next Frontier
    Inside Performance, Derek Gordon - Monday, September 19, 2011
    News out of Twitter last week about its evolving advertising platform, a ...
  • Zagat Guides And The Power Of Great Content
    Inside Performance, Derek Gordon - Monday, September 12, 2011
    Google bought Zagat Guides last week. If you're as old as m ...
  • The Apple Standard
    Inside Performance, Derek Gordon - Monday, August 29, 2011
    When working with new clients on SEO strategies, one of the fir ...
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