• Live From Aisle 3: Grocery Outlet Walks The 'Here For You' Walk
    Store managers at many of its 350 independently owned stores hit Facebook Live in the morning to give real-time reports on what essential goods were coming off the delivery truck palettes. Just one case where Grocery Outlet zigged when others zagged in response to the crisis.
  • 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
    Eschewing VC funding and focusing on B2B and a single Amazon consumer channel paid off big for nut butter company company Spread The Love.
  • Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
    For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki tells "Brand Insider."
  • 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
    The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jobs report last week, his site is more than an activity meter around job searches during these challenging months.
  • Zenni Optical Positioned To Trump Hipness With Value
    This could prove to be a record year for a brand that was doing D2C eyewear many years before Warby Parker made it cool.
  • Slumberkins: Coping And Comfort Sell Themselves Now
    Slumberkins was built for this crisis, even if the founders of the emotional learning brand never quite had it in mind. In 2016, best buds Callie Christensen and Kelly Oriard applied their backgrounds in education, therapy (and being moms) to pairing cuddly creature toys with board books that taught youngsters lessons in emotional coping and socialization. First sold on Etsy, then accelerated by a "Shark Tank" appearance, the company has grown exponentially mainly on the strength of its deep social media interactions and organic growth. Christensen and her VP of Marketing, Vanessa Holfert, joined us to discuss growing a social-first ...
  • Potbelly: 'This Is The Moment When Brands Are Built'
    While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption.
  • Linebacker Story Time: Jags Tackle the Crisis
    Even this early in the Covid-19 crisis, we have been hearing it again and again from marketers: It's all about the content now.
  • Horizon's Campanelli: Rescheduled Upfronts Could Be New Normal
    "I don't think there's literally any chance the upfront happens on that normal May/June timeline," Horizon Chief Investment Officer Dave Campanelli tells Brand Insider.
  • Vitamix Blends A Loyalty Strategy That Rewards Engagement
    Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content.
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