Store managers at many of its 350 independently owned stores hit Facebook Live in the morning to give real-time reports on what essential goods were coming off the delivery truck palettes. Just one case where Grocery Outlet zigged when others zagged in response to the crisis.
Eschewing VC funding and focusing on B2B and a single Amazon consumer channel paid off big for nut butter company company Spread The Love.
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki tells "Brand Insider."
The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jobs report last week, his site is more than an activity meter around job searches during these challenging months.
This could prove to be a record year for a brand that was doing D2C eyewear many years before Warby Parker made it cool.
Slumberkins was built for this crisis, even if the founders of the emotional learning brand never quite had it in mind. In 2016, best buds Callie Christensen and Kelly Oriard applied their backgrounds in education, therapy (and being moms) to pairing cuddly creature toys with board books that taught youngsters lessons in emotional coping and socialization. First sold on Etsy, then accelerated by a "Shark Tank" appearance, the company has grown exponentially mainly on the strength of its deep social media interactions and organic growth. Christensen and her VP of Marketing, Vanessa Holfert, joined us to discuss growing a social-first ...
While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption.
Even this early in the Covid-19 crisis, we have been hearing it again and again from marketers: It's all about the content now.
"I don't think there's literally any chance the upfront happens on that normal May/June timeline," Horizon Chief Investment Officer Dave Campanelli tells Brand Insider.
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content.