• White Castle Leverages A Century of 'Craveability'
    The century-old White Castle brand was ahead of the curve on QSR delivery (in the 1930s), CPG extensions and even app-based advance ordering. CMO Lynn Blashford explains how a highly centralized structure of nearly 400 company-owned outlets helped White Castle make the necessary pivots in the last year.
  • Nurx Looks Beyond The TeleHealth Boom
    The unpredictable path back to real-life interaction is especially acute for the telemedicine sector, where the hands-on doctor/patient experience goes back to the good old days when shamans made cave calls. Nurx CMO Katelyn Watson has been thinking beyond the Covid surge.
  • Avocados from Mexico Sits Out The Super Bowl, But Not The Game in 2021
    "We don't sell avocados, and we aren't from Mexico" is the inside joke at the Avocados from Mexico brand. Since its founding in 2013, the Texas-based nonprofit marketing group has been dedicated to increasing demand for hundreds of importers and distributors and thousands of growers and packers of avocados grown in Mexico. Yet, since 2015 the group has leveraged expensive Super Bowl ad space into exceptionally successful digital activations that have driven exponential growth in Avocado consumption. But Avocados from Mexico is passing on the big game of 2021. Instead, it is focusing on the three months of football season …