by Steve Smith on Jun 25, 10:24 AM
Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Evans Farms is on it. The company famous for freezer aisle comfort dishes like mac and cheese sides and countless sausage varieties, recently launched a new line of riffs on classics and breakfasts. CMO Thyme Hill discusses how product development is central now to CPG marketing.
by Steve Smith on Jun 11, 12:07 PM
El Pollo Loco has a 45-year legacy of serving authentic Mexican fare principally to a Southwest clientele who know the difference. So as the company looks to expand beyond not only core Hispanic loyalists but into younger demos, it finds itself balancing familiarity with novelty. At last month's MediaPost QSR Brand Insider Summit, CEO Bernard Acoca outlined the ways in which the company digitized quickly during this past Pandemic year. And in the process, this legacy brand found some unlikely digital paths to new customers - like a fast following on TikTok. Acoca was interviewed at the Summit by MediaPost's …