• BI Rerun: Ideal Image MedSpas Build Back Better
    Because of the fires threatening Lake Tahoe this week, we have postponed our Retail Insider Summit. But as our planned agenda suggests, there is so much about the omnichannel marketing experience in retail poised for radical change. I find most fascinating the ways in which our expanded digital interactions with a brand will change not only how we shop but how the retail environment itself is built. This struck home with me when talking with Ideal Image's CEO David Prokupek in the Spring. As he discusses here, the virtual face to face consultations that the pandemic accelerated for his MedSpas …