Ok, Boomer! Move over. Time to make room for another aging segment to obsess about their health. Given their sheer numbers and buying power you would think that Generation-X would be overexposed in media. Just the opposite, says Amelia Thorn, VP of Marketing at supplements brand Ancient Nutrition. Her marketing research showed that their brand's target market is woefully underrepresented in commercial images. And so the company's first major brand awareness campaign around the "Superfoods So You Can" tagline lets X-er customers tell their own stories.
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