During lockdowns, having a friendly face from McCormick's own team make do with what was in her own kitchen counted for a lot.
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try."
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic.
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations.
In just a few years, Gravity Blankets has not only created a new category, but has become the generic tag for it as well.
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo.
The company's ecommerce partners became critical for maintaining sales as strung-out chocoholics scrambled for their comfort fix.
The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta.
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth.
Store managers at many of its 350 independently owned stores hit Facebook Live in the morning to give real-time reports on what essential goods were coming off the delivery truck palettes. Just one case where Grocery Outlet zigged when others zagged in response to the crisis.