While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption.
Even this early in the Covid-19 crisis, we have been hearing it again and again from marketers: It's all about the content now.
"I don't think there's literally any chance the upfront happens on that normal May/June timeline," Horizon Chief Investment Officer Dave Campanelli tells Brand Insider.
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content.
Melt Shop's "Melt It Forward" program provides deliveries to frontline health workers.