Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. a 3.1% decline among categories 11-plus. Read the full story by Joe Mandese

The UK rollout follows the launch of the firm's social equity marketplace in the U.S. in July. There are differences in each country's setup. Read the full story by Larissa Faw

In order to help support children and the homeless, two groups disproportionately impacted by COVID-19, TIB is releasing "Empathy Masks" designed with the words "i care about you." Read the full story by Larissa Faw

Hershey: "Trick-or-treating participation will likely be below prior year levels," but "the expectation of this holiday tradition has been consistently improving." Read the full story by Steve Ellwanger

This week is not like any other first week in the history of fall TV seasons in one important aspect -- namely, the near-complete absence of new, original shows. Read the full story by Adam Buckman

The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven to have a significant impact ... Read the full story by Joe Mandese

If you had told me in advance what the latest installment of the TikTok saga would be, I wouldn't have believed you. Read the full story by Joe Mandese

Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat. Read the full story by Wendy Davis

The U.S. advertising economy fell 7.2% during the first six months of 2020, though the rate of erosion is expected to moderate to -2.0% during the second ... Read the full story by Joe Mandese

The majority (59%) of ad industry professionals plan to vote by mail in the 2020 presidential election, a higher percentage than any other industry executive for tech (61% voting by ... Read the full story by Joe Mandese

The rise in disinformation isn't just impacting politics and social discourse, it's having an impact on giving -- making it more important than ever for nonprofit charities to be ... Read the full story by Joe Mandese

Trust is everything in financial services, and in insurance especially longevity matters. And yet many legacy brands have launched D2C spin-offs like MassMutual's Haven Life, which targets married Millennials ... Read the full story by Steve Smith

Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly negative blip in August, according ... Read the full story by Joe Mandese

New trends in the coffee marketplace range from Gen Z's fondness for RTD versions, to sales decreases for iconic mid-tier brands. Read the full story by Steve Ellwanger

Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove ... Read the full story by Laurie Sullivan

Meredith Corp. is letting go of 180 staffers. Up to 400 may be cut at News Corp, due to moving its printing plant. Read the full story by Sara Guaglione

A new campaign includes distributing 75 kits to high-profile influencers. Kits include branded lawn signs, condoms, stickers, buttons and T-shirts. Read the full story by Larissa Faw