Ford is contributing up to four million Michigan-made face masks being used in inaugural activities. Read the full story by Tanya Gazdik
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fell … Read the full story by Joe Mandese
Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability, Read the full story by Tanya Gazdik
A microphone is built in, and earbuds are part of the same apparatus that the mask hangs from. Read the full story by P.J. Bednarski
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recovery" for companies that rely on consumers going out for fun. Read the full story by P.J. Bednarski
Following one of the worst recessions recorded by the U.S. marketing industry, advertising and marketing spending are projected to expand 10.2% this year to $374.2 billion, according to estimates released … Read the full story by Joe Mandese
Overall, the three networks' total average viewers sank from 7.52 million in season-to-date Nielsen-measured ratings to 6.48 million. Read the full story by Wayne Friedman
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday by … Read the full story by Laurie Sullivan
Briggs, CEO and founder of Marketing Evolution, says we may hit 780k U.S. COVID deaths by the end of 2021. Read the full story by Charlene Weisler
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports. Read the full story by Ray Schultz
I used to take the mundane -- daily, inconsequential social exchanges -- for granted. I no longer do. Read the full story by Gord Hotchkiss
YouTube cited "concerns about the ongoing potential for violence." Read the full story by Karlene Lukovitz
It is hard to consider this year's transition of power as "peaceful" when it will be seen originating from an armed encampment. Read the full story by Adam Buckman