The ads, from agency R/GA, highlight more than 330 businesses on Shopify, using some 2,000 of their products.
Hanes is one of those traditional brands that is soaring on D2C efforts.
"We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report.
Top execs at some D2C brands received scalding exposes this year.
Brands are using tactics like tutorials, before-and-after experiences and consumer-driven conversations.
"The lines between D2C and regular retail continue to blur," says Kate Ryan, managing director at a company researching trends in this market.
Why had my first reaction to the ad been "meh," when so many right-thinking Twitter wags were screaming?
Denim is on the verge of digital fit breakthroughs, and D2C thinking is leading the way.
More than three-quarters of D2C founders say their company can go from idea to market in six months or less.
So many D2C companies are linked to body hair. We asked Eric Bandholz, founder of Beardbrand, why the beard obsession continues.