• As Digital Food Slows, What's Ahead For D2C Meal Kits?
    Interest in cooking at home remains high, along with consumer enthusiasm for healthier choices and specialty lifestyles.
  • Madison Reed Moves Into On-Demand Consults
    The D2C hair-color company's video consultations with licensed colorists provide everything from product suggestions to hands-on help.
  • Why Glossier Is Opening More Stores
    "Customers want to move fluidly between immersive and personalized ecommerce and retail experiences," says CEO Emily Weiss.
  • In Tough Times For Luggage, Away Reveals New Brand Strategy
    Strategy is built on the core belief that "the more everyone travels, the better we all become," says a spokesperson.
  • For The Zebra, 'Brand-ish' Advertising Cements D2C Positioning
    The insurance comparison site recently launched its first large marketing campaign, somewhere between direct-response and pure brand-building.
  • Everlane Ups Sustainability Claims With 'Clean Denim'
    The company is still working to distance itself from scandals that broke last year, including claims of greenwashing.
  • Founder Q&A: Why Ro Veteran Rachel Blank Is Launching Allara
    The virtual platform aims to help women with polycystic ovary syndrome avoid the typical "disjointed healthcare process," says Blank.
  • With Hyperrealism, Perfect AI Moves From Beauty To Fashion
    Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the most accurate eyewear frame size for users.
  • Bose Offers First D2C Hearing Aids
    FDA cleared the company to sell hearing aids directly to the consumer, bypassing the prescription process that's current standard of care.
  • In First Brand Campaign, Willow Declares Independence For Nursing Moms
    Campaign for Willow, the wearable mobile breast pump, is meant as a strong show of support for an army of stressed-out, lactating moms.
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