Stitch Fix has an advantage because it adds the element of personalization to shopping.

Shapermint, a brand built on shoring up women's jiggly bits, is reaching out to a new audience, giving unemployed, low-income women a boost when they're out job-hunting.

One big trend: "stealth luxury" items, which look expensive without a screaming-loud logo.

The D2C brand's new "Vote in Bed" campaign promotes absentee voting from the comfiest spot in the house.

Ads mean to show "that even though we are weirdly serious about getting shirts to fit, we do have a sense of humor."

Company can now isolate microsegments as small as "Longtime contact wearer who has never purchased online, but has been to the site three times."

New risk-detection test offers information about what to do if users are at risk for certain cancers or heart disease.

Get Maine Lobster says its second-quarter revenue is up 800% year over year.

Airbnb is offering a five-day festival of virtual events, like a peek at quarantine training with tennis great Naomi Osaka.

This story is worth a closer look for any company trying to manage a struggling brand humanely.