"There is a lot of humor involved in buying a bra," says ThirdLove CEO Heidi Zak.

As D2C brands continue to make inroads into intimate apparel, Shapermint says it's expanding, including a swimwear line set to bow next month.

While the D2C universe may be crowded with healthy food options for people -- and dogs -- it's neglected babies.

A study shows that while people's experience, overall, of D2C shopping is positive, willingness to buy food that way is low.

It's partnering with Walmart to test smart boxes, mini-fridges that keep home-delivered food fresh outside the front door.

The D2C company that engenders all kinds of loyalty for its socks says underpants should be just as comfy.

The stock price for the ecommerce reseller more than doubled in its initial public offering,

Indie-pop princess Halsey's entry into the celebrity beauty fray is called About Face.

One big trend: "stealth luxury" items, which look expensive without a screaming-loud logo.

The chic secondhand e-tailer's fortunes are rising fast, not just among discerning young affluents, but Wall Street watchers as well.