by Sarah Mahoney on May 16, 11:50 AM
"Our unique business model isn't unique any longer," says Glenn Pajarito, Casper's vice president of brand and creative.
by Sarah Mahoney on May 9, 12:31 PM
Ecommerce companies that recently saw sales soar as people spent heavily on pandemic nesting are now issuing subdued financial forecasts.
by Sarah Mahoney on May 2, 12:12 PM
Tuft & Needle hopes to change the conversation about mattresses, playing up the emotional benefits of sleep rather than product details.
by Sarah Mahoney on Apr 25, 12:00 PM
The 19-year-old Grammy magnet is appearing in an ad campaign that expounds on the three-word premise Glossier has relied on since its 2014 launch: "You look good."
by Sarah Mahoney on Apr 18, 10:00 AM
To encourage new customers, it's launching a "Something Borrowed" Wedding Styling Service, offering free advice to prep brides and party-goers.
by Sarah Mahoney on Apr 11, 11:31 AM
Campaign is out to convince people they need sunscreen protection "Every. Single. Day." -- no matter what season it is.
by Sarah Mahoney on Apr 4, 10:00 AM
Already established as a birth-control provider, company is adding dermatologists to its care team and prescription and OTC skin-care products.
by Sarah Mahoney on Mar 28, 10:00 AM
With its fast growth rate -- and the rapid increase in the overall luxury resale market -- the San Francisco-based company has plenty of believers.
by Sarah Mahoney on Mar 21, 11:14 AM
As Omicron cases surged in December, consumers lost interest in new glasses, sapping an estimated $5 million out of Warby Parker's fourth-quarter results.
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