• Stitch Fix Expands, Capturing Post-COVID Shifts
    Stitch Fix has an advantage because it adds the element of personalization to shopping.
  • For Labor Day, Shapermint Outfits Unemployed Goddesses
    Shapermint, a brand built on shoring up women's jiggly bits, is reaching out to a new audience, giving unemployed, low-income women a boost when they're out job-hunting.
  • How Are Fashionistas Surviving Pandemic? Stealth Luxury, Plenty Of Streetwear
    One big trend: "stealth luxury" items, which look expensive without a screaming-loud logo.
  • Lunya Urges Women To Vote In Bed
    The D2C brand's new "Vote in Bed" campaign promotes absentee voting from the comfiest spot in the house.
  • Untuckit Spoofs Founder With 'Mean Tweets' Spin
    Ads mean to show "that even though we are weirdly serious about getting shirts to fit, we do have a sense of humor."
  • 1-800-Contacts Adds Tech For More Personalization
    Company can now isolate microsegments as small as "Longtime contact wearer who has never purchased online, but has been to the site three times."
  • Ancestry's Breakthrough Changes DNA Game
    New risk-detection test offers information about what to do if users are at risk for certain cancers or heart disease.
  • Feeding America's Longing For Lobster
    Get Maine Lobster says its second-quarter revenue is up 800% year over year.
  • For Olympics-Bereft, Airbnb Turns Athletes Into Hosts
    Airbnb is offering a five-day festival of virtual events, like a peek at quarantine training with tennis great Naomi Osaka.
  • Why Away's Toxicity Seems Here To Stay
    This story is worth a closer look for any company trying to manage a struggling brand humanely.
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