"Our unique business model isn't unique any longer," says Glenn Pajarito, Casper's vice president of brand and creative.
Ecommerce companies that recently saw sales soar as people spent heavily on pandemic nesting are now issuing subdued financial forecasts.
Tuft & Needle hopes to change the conversation about mattresses, playing up the emotional benefits of sleep rather than product details.
The 19-year-old Grammy magnet is appearing in an ad campaign that expounds on the three-word premise Glossier has relied on since its 2014 launch: "You look good."
To encourage new customers, it's launching a "Something Borrowed" Wedding Styling Service, offering free advice to prep brides and party-goers.
Campaign is out to convince people they need sunscreen protection "Every. Single. Day." -- no matter what season it is.
Already established as a birth-control provider, company is adding dermatologists to its care team and prescription and OTC skin-care products.
With its fast growth rate -- and the rapid increase in the overall luxury resale market -- the San Francisco-based company has plenty of believers.
As Omicron cases surged in December, consumers lost interest in new glasses, sapping an estimated $5 million out of Warby Parker's fourth-quarter results.
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