• New Hydrow Campaign Stars Full-Body Euphoria
    "People feel much better after they get off the machine," says CCO. So new campaign pushes the distinctive aerobic high that comes with the full-body workout.
  • D2C Brands Keep Winning New Customers
    In a new GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied.
  • With Product-less Ads, Tula Tries To Change Beauty's Ugly Narrative
    #EmbraceYourSkin campaign is based on research revealing that its typical customer averages about 19 negative self-comments each day.
  • With Freestyle, Stitch Fix Aims To Disrupt Fashion - Again
    The Stitch Fix Freestyle, an evolution in its technology platform, allows anyone to shop in their own personal store. People can buy items directly from the company for the first time without ordering a "Fix" first.
  • ClassPass Expands Under The Self-Care Umbrella
    "With so much focus on mental health, stress and anxiety, people have begun to view our offers -- including fitness --as self-care," says company.
  • Money-Losing Allbirds Plans To Win With Stores
    "We have incurred significant net losses since inception," Allbirds warns potential investors in its filing with the Securities & Exchange Commission.
  • New Headspace Campaign Targets The Delta Blues
    Campaign "was inspired by our members' stories about how meditation has changed their lives and outlook on everything," says company CMO.
  • Harry's Flexes Its Funny Bone
    The company hopes the ads, developed by Notable, the London-based creative agency, get guys talking about their grooming oddities.
  • D2C Brands Rev Up Ad Spending, Especially On TV
    Spending on TV accounted for $2.7 billion this year. "And the renewal rates for those TV buys are really strong," says MediaRadar's CEO.
  • For Bark, Add-To-Box Option Builds Revenues
    Add-To-Box increases sales, helps launch new product lines, and deepens the company's relationship with customers.
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