The ongoing rise of D2C mattress brands, including Serta acquisition Tuft & Needle, is behind the shift in the 90-year-old brand's strategies.
As more retailers close their doors, Fila finds that "selling direct needs to become the main character in the story now."
"What we are seeing is the acceleration of the secular trend of online adoption in luxury -- an industry that is still very under-penetrated," says CEO.
Freshly CEO Michael Wystrach tells D2C FYI how consumers are changing, and what the merger with Nestle means.
"Especially this year, with all the hats she's wearing, we wanted a campaign that recognizes and appreciates Mom," says Zulily's Megan Marshall.
The Walmart launch includes electric toothbrushes for adults in both metal and plastic, kids' brushes and toothpaste, and an eco-friendly refillable floss string.
Frankly plans to make clothes with built-in bras that are fully supportive, including bodysuits functional enough to wear to work.
Privacy concerns are growing, which is probably part of the reason interest is cooling.
The Detroit-based houseplant company also announced the acquisition of Vera, a plant-care app that provides content and troubleshooting.
CNN is the favorite ad buy, with more than double the revenue of either Fox News or MSNBC.