"People feel much better after they get off the machine," says CCO. So new campaign pushes the distinctive aerobic high that comes with the full-body workout.
In a new GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied.
#EmbraceYourSkin campaign is based on research revealing that its typical customer averages about 19 negative self-comments each day.
The Stitch Fix Freestyle, an evolution in its technology platform, allows anyone to shop in their own personal store. People can buy items directly from the company for the first time without ordering a "Fix" first.
"With so much focus on mental health, stress and anxiety, people have begun to view our offers -- including fitness --as self-care," says company.
"We have incurred significant net losses since inception," Allbirds warns potential investors in its filing with the Securities & Exchange Commission.
Campaign "was inspired by our members' stories about how meditation has changed their lives and outlook on everything," says company CMO.
The company hopes the ads, developed by Notable, the London-based creative agency, get guys talking about their grooming oddities.
Spending on TV accounted for $2.7 billion this year. "And the renewal rates for those TV buys are really strong," says MediaRadar's CEO.
Add-To-Box increases sales, helps launch new product lines, and deepens the company's relationship with customers.