D2C success is perhaps less about products and business models, and more about a fundamentally different consumer.
"We want to know how customers behave differently in stores, and what we can learn in real life," says D2C brand Hungryroot.
Disruptor brands are the biggest news in search this year, according to Captify's Anand Siddiqui. "They're not trying to do this one-size-fits-all thing."
Hermes' new store is a sign of just how powerfully D2C-inspired experiences are reshaping retail.
Company prediction that digital sales may eventually account for 50% of all sales has observers buzzing.