• Shopify's Master Plan? Vacant Storefronts, TV Ads
    As company looks to move to its next level of growth, it is following the D2C trend toward mainstream advertising.
  • The Circular Economy's Fashion Moment Arrives
    Established brands -- especially luxury ones -- no longer shy away from ideas that could potentially cannibalize sales of new clothing.
  • As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
    Thanks to a flurry of expensive ad buys, old-school TV viewers haven't been able to escape the D2C onslaught led by brands like Peloton, Casper and Noom.
  • Will Taboo Topics Help VCs Warm Up To Women's Brands?
    Consider Postwell, which sends gift boxes to women who've just given birth, filled with products like nursing pads and heavy-duty sanitary products.