Resale isn't a trend anymore. It's the way young consumers insist on shopping.
The ads, from agency R/GA, highlight more than 330 businesses on Shopify, using some 2,000 of their products.
Hanes is one of those traditional brands that is soaring on D2C efforts.
"We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report.