• Secondhand Saturation: D2C's Circular Advantage
    by Sarah Mahoney on Jan 27, 2:16 PM
    Resale isn't a trend anymore. It's the way young consumers insist on shopping.
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  • In New Campaign, Shopify Cheers For Independents
    by Sarah Mahoney on Jan 20, 7:00 AM
    The ads, from agency R/GA, highlight more than 330 businesses on Shopify, using some 2,000 of their products.
      1 Comments
  • Hanes Redefines 'Model Citizen' For A D2C World
    by Sarah Mahoney on Jan 13, 1:15 PM
    Hanes is one of those traditional brands that is soaring on D2C efforts.
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  • As D2C Broadens, Analysts Zero In On Success Factors
    by Sarah Mahoney on Jan 6, 1:39 PM
    "We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report.
      1 Comments