PolicyBlog
MDC Partners' agency trading desk Varick Media Management violated the industry's privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog said Thursday. Read the whole story
Many people are willing to share data about themselves with companies in order to obtain free services, but don't always approve of the way … Read the whole story
First-party data from search or social and Web properties that tell brands how consumers interact on publisher sites continues to prove its worth, but … Read the whole story
A new study suggests that just 6% would pay for a modestly priced over-the-top digital TV ESPN package. Fifty-six percent said they would remove … Read the whole story
- COMMENTARY
A London-based team of data scientists at Hoxton Analytics have developed a technology that categorizes and serves ads to people in stores based on … Read the whole story
- COMMENTARY
While the debate rages over whether ad blockers and ad zappers can be discouraged by better-targeted ads, less offensive ad units or better creative, … Read the whole story
