RTBlog
The Centro study found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the next 12 months, while 59% said they will no … Read the whole story
There's a new over-the-top streaming service in town, but this one has a twist: it's streaming over-the-air broadcast feeds of 13 New York City-area … Read the whole story
Kochava introduced XCHNG technology to equip the digital advertising industry with an open and unified blockchain framework. Now several ad industry vets have joined … Read the whole story
Digital media spend will overtake offline media and marketing spend for the first time this year, a Winterberry Group analyst says. Measured media spending … Read the whole story
Consumers are embracing over-the-top video services, but are overwhelmed by the number of options in the marketplace, according to Ooyala's 2018 State of the … Read the whole story
In users' feeds, Facebook also plans to prioritize posts that engender conversations and what its algorithms deem to be "meaningful" interactions. Analysts suggest the … Read the whole story
Community-owned fiber broadband networks offer cheaper service than commercial providers, according to a new study by Harvard's Berkman Klein Center for Internet & Society. Read the whole story
- COMMENTARY
The problem is that Facebook built much of its current feed through teaching brands and outlets to cater to its algorithmic code, bolstering its … Read the whole story
- COMMENTARY
The company restored Bitcoin payments for its online store, but with the introduction of blockchain technology to support several types of industries the question … Read the whole story
New York lawmakers are again considering a proposal to broaden the state's "right of publicity" law by allowing the heirs of deceased celebrities to … Read the whole story
COMMENTARYAt CES last year, voice was a big deal, primarily as companies announced that their respective products could be enabled by Amazon Alexa. At … Read the whole story
The move was being pushed by Shari Redstone, vice chair of Viacom and CBS, and president of the privately held National Amusements, which controls … Read the whole story
