Social Media Insider
For brands looking to get a leg up on their competition, social-media analytics firm Talkwalker is using a unique metric to measure World Cup sponsorships: engagement per dollar. Read the whole story
Google will include links to text news articles after users search YouTube for a breaking news topic. Read the whole story
In a written opinion last year, Kavanaugh said he believed the FCC lacked authority for the regulations. Read the whole story
The new funding comes from existing investors like AMC Networks, Viacom and Discovery Inc. The company has now raised more than $90 million. Read the whole story
The guidelines attempt to address concerns that have developed around user-generated content, and also create the opportunity to establish brand safety "floors," such as … Read the whole story
Amazon is being sued by luxury bedding company The Comphy for allegedly infringing its trademark by returning links to "inferior third-party sheets" when consumers … Read the whole story
Users can play with a brand's AR camera effects in their News Feeds. Ads can also include calls-to-action directly within the camera experience, which … Read the whole story
Almost 90% feel companies aren't doing enough to protect them, Choozle finds. Read the whole story
Google announced tools that let artificial intelligence fine-tune ads -- helping marketers automate and optimize ad campaigns. Read the whole story
In the first quarter, pre-roll advertising for programming content from broadcasters on digital media witnessed completion rates at around 80% to 90% levels. Read the whole story
There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does, according to findings of the … Read the whole story
Virtually all media stocks witnessed gains on Monday -- yet Twitter stood out with a noticeable decline. Read the whole story
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The partnership program brings together 23 new and existing partnership across viewability, brand lift, brand safety and more. Read the whole story
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If you were to survey the Spanish-language media landscape in the United States a few years ago, you would have noticed that it was … Read the whole story
