Mobile Insider
The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, Android and other platforms. Read the whole story
The programmatic firm partners with digital platforms, including Amazon, Facebook, Google, Instagram and Snapchat, to run campaigns for clients such as Chico's, Mazda, Prudential, … Read the whole story
RAD is an open source "method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user … Read the whole story
TV still takes most of a movie's marketing budget at 82%, but as a marketing channel is responsible for much less with specific box-office … Read the whole story
Total multichannel TV distribution services fell from 82.7% in June 2017 to 80.8% of TV homes. But subscription video-on-demand services such as Netflix, Hulu … Read the whole story
They were first built for Fortnite and have since been tested by some 200,000,000 players across seven platforms. Epic will launch a C SDK, … Read the whole story
The winners of YouTube's 2018 ads of the year included videogame companies, a direct-to-consumer mattress company, a fast-food giant, clothing and beverage firms. What … Read the whole story
ReDigi, which sought to create a used marketplace for digital music, infringed copyright by illegally reproducing iTunes tracks, a federal appellate panel in New … Read the whole story
YouTube and Facebook are the first places many marketers turn when looking to deploy video ad campaigns. Read the whole story
The FCC Wednesday voted 3-1 to classify text messaging as an "information" service -- a move that allows phone carriers to censor texts. Read the whole story
Yesterday, Verizon Communications Inc. reduced the value of its AOL and Yahoo acquisitions by $4.6 billion, directly affecting beleaguered Oath, home to various media … Read the whole story
The launch of Brandshop brings together the creative service teams of Group Nine's four brands - NowThis, Thrillist, Seeker and The Dodo - as … Read the whole story
- COMMENTARY
The frenemy situation has a long history. Traditional TV studios have always positioned themselves this way. Read the whole story
- COMMENTARY
Rather than simply focusing on running tv spots, it seems that brands and retailers are leveraging YouTube to drive interest through unboxing videos and … Read the whole story
- COMMENTARY
Apple's plans for a digital magazine newsstand that charges one flat fee for access is a terrible idea. Read the whole story
