In-stream reserve ads allow advertisers to choose content packages in specific categories, including sports, fashion and beauty, entertainment, food and news. These are also purchased in advance at a fixed … Read the whole story
With Stories, artists can create music playlists interspersed with voice tracks, which Pandora is hoping they will use to share personal stories and other … Read the whole story
iHeartMedia and other RCS clients will now have access to Radiojar's technology, which allows broadcasters to add individual audio elements like DJ voice tracks, … Read the whole story
Full-year revenue rose 26% to $55.2 million. Telaria also renewed its deal as the programmatic platform for record for premium video digital platform, Hulu. Read the whole story
Brave, creator of a privacy browser and blockchain-based digital advertising platform, will now allow users who watch opt-in private ads from its brand partners … Read the whole story
Google Pay users can connect to Gmail for access to tickets, passes, loyalty cards and other marketing materials, reports state. Read the whole story
BEC attacks resulted in an average hit of $143,000, according to research by Trend Micro. Read the whole story
Engagio, a provider of account-based software, is offering a service that it says can measure both marketing and sales success, along with time spent. Read the whole story
By the end of this year, more than 15 countries will have launched 5G networks along with 5G smartphones and by 2025, 15% of … Read the whole story
Google will retire the average position reporting metrics used in Google Ads this September. Read the whole story
Magna Global's Julie Anson said Magna looks at TV as a holistic universe, finding audiences across it. "There comes a point of diminishing return," … Read the whole story
The very DTC brands that once found success on social are scrambling to more traditional media to find their audiences - including streaming TV. Read the whole story
The pros and cons of digital audio, which continues to experience meteoric growth, with audiences that tend to listen to episodes for their full … Read the whole story