The market is "telling television to change quickly," but is leery of streaming, says TV and radio analyst Marci Ryvicker. Her advice: "Do something different" -- meaning develop emerging advertising … Read the whole story
Otter Media CEO Tony Goncalves will head the team. His next in line is Andy Forsell, EVP and general manager, WarnerMedia Direct-to-Consumer. Read the whole story
The full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps for addressable reach. Read the whole story
Apple TV+ has sharply increased its TV spending to lead among all forthcoming and existing streaming services over the last month. Scheduled to start … Read the whole story
The video-sharing platform has firmly established itself as one of the most downloaded offerings on Apple's App Store. Earlier this month, Read the whole story
Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product … Read the whole story
The streaming app has been added to Fire TV devices two months after the YouTube app debuted on Fire TV. Google, Amazon ended a … Read the whole story
Lotame recently launched a Private Data Exchange that it says will now require a vetting process for all data sellers and give buyers the … Read the whole story
Lexus joined several companies in an initiative that ensures its influencer marketing campaigns only use validated first-party data to increase privacy compliance and improve … Read the whole story
The House Judiciary Committee recently sent a 17-page letter to Google that included questions about the encryption plan known as DNS over HTTPS protocol. Read the whole story
A record-breaking FIFA Women's World Cup is prompting brands to reevaluate women's sports as a second option. Read the whole story
Audio video products are the most prevalent, owned by 56%, followed by home networking (34%) and home security (33%). Read the whole story
A federal appellate court should leave in place a recent ruling by three judges who said President Donald Trump violated the First Amendment by … Read the whole story
Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps. Read the whole story