RTBlog
The biggest problem with modern day media-buying is that the ad industry has been optimizing the wrong thing: impressions. Yes, the industry uses a variety of factors to identify the … Read the whole story
The new Fox, Dish deal ended a 10-day blackout in time for Dish subscribers to watch Sunday NFL games. Read the whole story
Viewing Netflix more as a straight-ahead competitor for its growing streaming business, Walt Disney has banned Netflix advertising on its entertainment networks. The ban … Read the whole story
Zenith is now forecasting that global ad spend will grow by 4.4% this year to reach $640 billion. Growth is expected to remain stable … Read the whole story
The stand-alone app allows users to share photos, videos, messages and Stories with their Instagram "close friends" list. Read the whole story
- COMMENTARY
CTV accounted for 50% of all video ad impressions on Extreme Reach's server in Q2, and CTV distribution/ad supplier Wurl rolled out a new … Read the whole story
Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. Read the whole story
The letter comes in advance of the FTC's planned Monday workshop on potential changes to regulations implementing the Children's Online Privacy Protection Act, which … Read the whole story
Through nearly two weeks of the new TV season, only eight of 56 scripted broadcast network TV shows have posted overall viewership gains, looking … Read the whole story
AARP argues for shredding "the cloak of secrecy around drug prices" in a friend-of-the-court brief. Read the whole story
Following earnings reports that major consumer goods marketers' earnings have been suffering due to the erosion of their brand equity with consumers -- especially … Read the whole story
"It's not who spends the most -- it's who reaches the most people efficiently and effectively to drive growth," P&G's Pritchard said at the … Read the whole story
It appears there are three main financial easements that Disney is seeking from its new agency partner. Read the whole story
