After more than a decade navigating the future on Madison Avenue, the former Publicis Futures exec has turned her marketing skills to selling synthetic versions of real people. Read the whole story
Amazon has lost a battle in California over whether it can be held legally responsible for injuries caused by a defective product offered by … Read the whole story
Forty percent of independents and undecideds don't subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite … Read the whole story
The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation. Read the whole story
In a move that took industry watchers by surprise, a divded federal appeals panel Friday vacated a Federal Communications Commission decision to prohibit Charter … Read the whole story
An open letter from Google highlights concerns that traditional news and its publishers are prioritized over smaller content creators and the platforms where they … Read the whole story
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. … Read the whole story
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms … Read the whole story
From yoga instructors to cooks to car mechanics, Facebook wants to make it easier for business owners and professionals to reach customers. Read the whole story
Firms say cybersecurity, cloud computing, and automation technologies have helped them survive the crisis, GlobalData reports. Read the whole story
The switch comes just a year after PHD won the assignment - awarded with a somewhat unusual one-year contract. Read the whole story
The bubble approach isn't for all sports. Major League Baseball doesn't work this way, but the NBA and NHL do. Read the whole story
Total revenues grew 53% to $44.2 million, with subscription fees up 51% and ad revenue seeing a 71% gain. Paid subscribers grew to 47% … Read the whole story
Most publishers believe 15% year-over-year top-line revenue loss is possible by Q4 2020. Read the whole story
A study in the "Journal of Applied Psychology" finds that email is "inauthentic," and not useful for expressing emotions. Read the whole story
DoubleVerify has appointed Jack Smith Chief Product Officer, Demand Solutions. In this newly created role, Smith is tasked with advancing DV’s agency and brand … Read the whole story
In the past, customer service has largely been a collection of silo-ed communications channels. There is a way to consolidate those channels. Read the whole story
Apple began restricting third-party cookies on Safari in 2014, with Firefox following suit in 2019. Today, both browsers are considered cookieless environments and represent … Read the whole story
One theory: "The business model of social media has played a critical causal role in the deaths of probably hundreds of thousands of people … Read the whole story