Social Media Insider
Platforms are becoming more active in removing undesirable content, which can help governments and local officials document abuse. Read the whole story
Such phone plans could be launched within a year or two, CEO John Stankey told Reuters, noting that HBO Max would be a "foundational … Read the whole story
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects … Read the whole story
The long-expected bundles of services are a major strategic move for Apple designed to bring in a predictable, consistent revenue stream and keep consumers … Read the whole story
DirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satellite distributor Dish and programmers A&E Networks, Fox and ViacomCBS were already on … Read the whole story
Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. … Read the whole story
A federal judge on Tuesday refused to prohibit the government from implementing President Trump's executive order requiring ByteDance to sell TikTok in the U.S. … Read the whole story
NBCU is seeing stronger national TV scatter advertising for its traditional TV platforms and an increase in Peacock subscribers for the new premium streaming … Read the whole story
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The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said … Read the whole story
fuboTV has raised its subscriber estimate for Q3 and says revenues from subscription fees and advertising will grow 27%-38% in Q3 to $50 million … Read the whole story
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including … Read the whole story
The challenges faced by marketers over the Identifier For Advertisers is something Apple didn't talk about during its live-streamed event Tuesday touting its new … Read the whole story
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches … Read the whole story
The nonprofit Internet Society is warning that the Trump administration's attempt to tamper with a law protecting web companies poses risks to the security … Read the whole story
Word of mouth is first, and online ads come in second, Bluecore reports. Celebrities are way down on the list. Read the whole story
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and … Read the whole story
- COMMENTARY
Major streaming platforms -- even with the uneven cross-platform metrics and other business outcome factors -- offer solid ad returns for legacy media companies. Read the whole story
- COMMENTARY
TV commercials are powerful, but they're not the same as online video views. Read the whole story
