It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies. Read the whole story
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by … Read the whole story
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its … Read the whole story
McCumber is departing after nearly 20 years. Susan Rovner, who will move from WarnerMedia, will have oversight of USA Network and Syfy. Read the whole story
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. … Read the whole story
"Never before has the uncertainty around logistics been in the forefront of their mind," said Matt Mierzejewski, SVP, search capability lead, Merkle. "They're also … Read the whole story
The White House has nominated telecom lawyer Nathan Simington, who reportedly assisted President Trump in his effort to crack down on social media companies, … Read the whole story
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. Read the whole story
Amazon and Microsoft are asking federal judges in Washington to dismiss lawsuits accusing the companies of violating an Illinois biometric privacy law by acquiring … Read the whole story
Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated … Read the whole story
The majority (59%) of ad industry professionals plan to vote by mail in the 2020 presidential election, a higher percentage than any other industry … Read the whole story
Email authentication solutions will be provided via the Microsoft Azure cloud platform, the company says. Read the whole story
CrowdLab helps brands field in-the-moment consumer research, the company says. Read the whole story
Under the arrangement, talent platform Communo is offering all 40,000 AAF Professional Members a one-year paid "pro membership." The AAF, in turn, will work … Read the whole story
Out-of-home allows candidates to deliver a simple, straightforward message free from fraud or interference. Read the whole story
A potential ad-supported HBO Max would probably have a two-pronged approach, to satisfy both consumers and marketers. Read the whole story
For the third time in the subscription streaming era, a new service will use a plus sign in its name. Read the whole story