Video Insider
Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs and … Read the whole story
The new Media and Entertainment Distribution unit will be responsible for all monetization of content including distribution revenues and ad sales, and will oversee … Read the whole story
Parent AT&T promoted WarnerMedia Ride streaming service on a new Twitter account, including a link to the app in Apple's App store, but soon … Read the whole story
Twitter's reliance on national advertising has held back its revenue growth during the pandemic, but that will change as tentpole sports events and a … Read the whole story
Yaccarino will head an effort to create a new data strategy unit -- a unified, "privacy safe identity" platform, and will help NBCU work … Read the whole story
Only in the U.S. has the coming-of-age movie -- meant to be a commentary against the sexual exploitation of children -- been misunderstood, said … Read the whole story
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand … Read the whole story
"A business's methods for submitting requests to opt-out shall be easy for consumers to execute and shall require minimal steps," the newest CCPA proposed … Read the whole story
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. Read the whole story
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Almost all retailers report survey declines. But most researchers expect to return to normal within months, Dooblo reports. Read the whole story
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Data suggests that 85% of Americans believe big tech companies spy on them. Now what? Read the whole story
Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according … Read the whole story
AT&T customers risk disclosure of their location data, even though the company says it no longer sells location information to outside aggregators, the Electronic … Read the whole story
Segment helps brands break down silo walls, Twilio says. The stock transaction is expected to close in the fourth quarter. Read the whole story
According to a recent survey of U.S. adults, $21 is considered a great value for a paid-content subscription, whether traditional or streaming, and $37 … Read the whole story
The study found that higher levels of personalization were more effective at shifting difficult-to-move metrics. Read the whole story
Place-based video ad network operator Screenvision continues to expand into locations and venues that aren't so challenged by social gathering during a pandemic. In … Read the whole story
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Netflix and binge-watching have rewritten the rules of TV. Read the whole story
