Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach. Read the whole story
Combining Nielsen's dynamic ad insertion and ACR tech with Roku's ad tech and scale will deliver the advantages of TV streaming advertising to traditional … Read the whole story
Nearly $910 million in total estimated paid advertising and media value from promos on TV networks was placed from December through February. Read the whole story
Vizio's Smartcast smart TV operating system users grew 61% last year, and Platform+ revenues grew 304% over the past two years. Read the whole story
But private equity partners will be more demanding of growth, Chief Outsiders reports. Read the whole story
Amy Armstrong succeeds Mat Baxter, who is moving to the role of Global Chairman at Initiative through 2021. The company said he will then … Read the whole story
The account is currently held by WPP affiliate Haworth, which won the business four years ago. Haworth (49% owned by WPP) took over for … Read the whole story
Even Disney underestimated Disney+'s appeal to adults, the company's CEO, Bob Chapek, revealed on Monday. Read the whole story
Preliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18.3 million for 2020's broadcast. This year's mainly virtual format didn't help, with … Read the whole story
Tegna pulled in $264 million in political ad spend and $314 million in subscription revenue -- up 90% and 9%, respectively, versus the previous-year's … Read the whole story
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people from redeeming Google Play gift cards. Read the whole story
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million … Read the whole story
The company saw sequential improvement in the second half and is currently projecting organic growth of between 7% and 9% for 2021. Read the whole story
LG Ads will offer connected TV ad inventory on its smart TV platform as well as TV data for activation, measurement and attribution across … Read the whole story
The martech company, which specializes in leveraging first-party data and contextual intelligence, has hired Mark Pearlstein and named a new FTSE 100 board to … Read the whole story
The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. Read the whole story
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping … Read the whole story
2020 taught us how to make agile, data-powered decisions, with insight into making a plan that is durable regardless of what happens. One of … Read the whole story