With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet. Read the whole story
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it … Read the whole story
Most apps include advertising, but nearly as many also sell subscriptions -- and many add product placement and sponsorships, as well. Read the whole story
Many brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to … Read the whole story
With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improved dramatically from just three … Read the whole story
What is the value of video content? In the case of Amazon's acquisition of MGM Studios, this particular motherlode is worth $8.45 billion. Read the whole story
The "Come Back To Move Forward" campaign is designed to recruit 10,000 tech professionals to the region over the next two years. Read the whole story
The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led … Read the whole story