After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. Read the whole story
Under the precedent-setting agreement, Google agreed to stop giving its own services preferential treatment in its advertising platforms. Read the whole story
In addition, Paramount+ will add 1,000 new titles to its feature film library on June 10, and debut the Mark Wahlberg sci-fi action film … Read the whole story
As the coronavirus threat begins to abate and travel picks up, NBCUniversal has expanded its partnership with airport out-of-home media company ReachTV to span … Read the whole story
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. Read the whole story
A new Florida law that prohibits social media companies from "deplatforming" political candidates "strips online service providers of their First Amendment right to exercise … Read the whole story
Called Onn, the line includes an economy-priced Android TV UHD device and an Android TV UHD device. Read the whole story
Ban will extend at least to January 2023 -- past the mid-term elections -- and possibly beyond. Facebook will now apply its standard content … Read the whole story
That's up from 76% in 2020 and 64% in 2018 -- and free or cheap ad-supported streamers are pushing penetration ever higher. Read the whole story
A federal judge has handed Facebook a partial defeat in its battle with analytics company BrandTotal over access to ad-related data. Read the whole story
The partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. Read the whole story
Most are nervous about online data security. And they support Apple's transparency moves. Read the whole story
Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device. Read the whole story
Gannett contends the demand "invades the First Amendment rights of both publisher and reader, and must be quashed accordingly." Read the whole story
The development team is working with Amazon, eBay and others to integrate content feeds, pre-integrated checkout and other features in a browser focused on … Read the whole story
Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning. Read the whole story
Companies and shoppers have different views, with brands more sanguine about personalization, Twilio Segment reports. Read the whole story
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of … Read the whole story
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works … Read the whole story