The good news, according to a Singular report, is that top gaming companies can still pull on average 28 or more advertising partners a month Read the whole story
Relinquishing the mobile rights fits with Verizon's strategy of focusing on networks instead of content. Read the whole story
The FTC on Wednesday unsealed a host of previously secret material involving Facebook, ranging from information about the company's monthly users to details about … Read the whole story
NBC says there are under five units remaining in the big game, which will air Feb. 13, 2022. For this season and the Super … Read the whole story
The MRC cites "significant changes" since original PC/console game guidelines were developed, including VR, AR, and 3D in-game ads. Read the whole story
Vizio had more than 12 million SmartCast TV accounts as of March. Read the whole story
The VAB says it wants to create a "unified" approach to best practices and standards for national TV advertising. Read the whole story
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in … Read the whole story
The solution offers advertising clients access to reporting based on IAS metrics for invalid traffic across desktop, in-app and now CTV. Read the whole story
Toyota spent heavily on the Olympics in Tokyo, with nearly 70% of national TV ad spend going toward the international event. Read the whole story
Theater chain AMC launched a $25 million+ campaign dubbed "the first national advertising program by a major theatrical exhibitor in the history of cinema." Read the whole story
A federal district court judge held Investor Village "to an impossible standard" in ruling it could not proceed on behalf of a class of … Read the whole story
Co-workers can hold ad-hoc conversations through Gmail, using the Google Meet capability. Read the whole story
Amazon is pulling out all the stops in its global marketing campaign to promote its new movie version of the classic fairytale Cinderella which … Read the whole story
The campaign starts Sept. 8 on online and social-media platforms. On Sunday, Sept. 12, video advertising messages will play across multiple platforms worldwide. Read the whole story
Consumers want to peek behind the curtain, get exclusive access and see the reality of a brand or person. Read the whole story
Martech company Sightly and Ad Fontes Media, which measures media bias, have formed a partnership that allows brands to protect their own image rather … Read the whole story
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. Read the whole story
The single biggest piece of business goes to incumbent WPP, with Omnicom Media Group, Interpublic and Havas Media also winning multiple-market assignments. Read the whole story