In the U.S., traditional television ad spend is projected to rise 4% this year, in contrast to a growth rate of 69% for internet … Read the whole story
U.S. and worldwide ad spending are now projected to expand at their fastest rates ever, according to a consensus based on revised estimates released … Read the whole story
CNN cited additional information in its ongoing investigation to warrant the firing. The network did not disclose specifics. Read the whole story
Estimated national TV spending sank 26% lower than in 2019 to $292.4 million. The most recent weekend after Thanksgiving was relatively quiet, with North … Read the whole story
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With traditional TV audiences shrinking, being able to aggregate audiences across broadcast, AVODs, digital, social media and online games will drive a boom in … Read the whole story
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Is there enough ad inventory to accommodate all veteran, big branded TV and video marketers for that shift? Read the whole story
"Evolving the Game" will feature Jerry Rice and Clay Matthews having a conversation while driving a Hyundai Ioniq 5. Read the whole story
COMMENTARYEmad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into … Read the whole story
Performance scores have tightened, with buyers focusing on six key ingredients, Merkle reports. Read the whole story
The firm is expanding beyond its roots as a traditional branding agency and has just opened a studio in Shenzhen, China. A facility in … Read the whole story
With student athletes now legally allowed to monetize using their name, image, and likeness (NIL) since July 1, many brands and retailers have begun … Read the whole story
Brand Keys research shows massive shift in how consumers arrive at brand loyalty, with decisions based more on emotions than rational consideration. Read the whole story
Campaign Monitor clients have access to A/B testing and smart recommendations, the company says. Read the whole story
Next-Best-Action Customer Journeys allows marketers react to customer needs in real time, the company says. Read the whole story
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The two sides -- sales and marketing -- are fully integrated at roughly a third of companies, Convince & Convert and Ascend2 report. Read the whole story
