RTBlog
"Our iconic Pregnant Man advert has no business being this absurdly relevant 52 years later," the agency said Saturday in a post on Twitter. "Abortion is a human right." Read the whole story
California's privacy agency unanimously voted to oppose a federal privacy bill that would override a broad swath of state laws, including most provisions of … Read the whole story
Charter followed Comcast the day before with a second quarter of closely watched declines in residential broadband customers. Read the whole story
The Santa Monica-based media agency, which had been in business for 26 years, counted Netflix among its biggest clients. It also had outposts in … Read the whole story
Meta has agreed to delay acquiring Within Unlimited, developer of the virtual reality fitness app Supernatural, until at least August 6. Read the whole story
Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVODs and FASTs, says new report. Read the whole story
The new feature allows companies to place GPS-located AR ads in real-time at any live event around the world. Spotselfie is a social metaverse … Read the whole story
- COMMENTARY
Retail companies now have data companies analyzing ad trends to determine the outcome of sales. Pacvue's Q2 2022 CPC report looks at ad and … Read the whole story
Google's retail ads team has been working to create an offering that allows brands and retailers to feature the types of loyalty programs offered. … Read the whole story
COMMENTARYLIV Golf is backed by the Saudi Arabian Public Investment Fund, which is throwing around plenty of money, as well as whatever fees it … Read the whole story
Email authentication platform PowerDMARC seeks to empower MSP/MSSPs with private branding and URLs, the company says. Read the whole story
B2B and B2C marketers agree on the best times to send marketing emails -- but to varying degrees, Hubspot reports. Read the whole story
Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers. Read the whole story
A group of Microsoft Research scientists published a paper that attempts to build a benchmark to analyze the presence of "interference" in sponsored search … Read the whole story
- COMMENTARY
Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their … Read the whole story
- COMMENTARY
Your social media communications should not be about your products, but rather about how they make people feel, or how they have impacted users' … Read the whole story
COMMENTARYGenerations have traditionally been defined in roughly 15-20-year increments. While there is some disagreement on post-Baby-Boomer exact start and end years, these are generally … Read the whole story
COMMENTARYShopify, which laid off about 1,000 employees last week, is not the only company experiencing layoffs. Others include Vimeo, Outbrain, Palisades MediaGroup, OpenSea, Tonal, … Read the whole story
