It's not the MRC, because the council will be the ones validating the new cross-media measurement system -- and its virtual IDs, or VID -- when they roll out. Read the whole story
Roku had 26% of its cash and cash equivalents with SVB on a "largely uninsured" basis, but regulators are guaranteeing that all depositors will … Read the whole story
Netflix scored the event's second-highest total. Read the whole story
The latest edition of the "Scream" franchise had its best opening weekend ever with $44.5 million in U.S./Canada box office, according to Comscore. "Great … Read the whole story
Meta confirmed it's exploring a "standalone, decentralized social network for sharing text updates." Read the whole story
Roku will work with Best Buy to "pair" the retailer's first-party data with its streaming app-distributor platform data. Read the whole story
For a limited time, Verizon customers can get this deal for a year - on the company - with the purchase of a 12-month … Read the whole story
Nine out of the top 15 shows most popular with people ages 15 to 24 contained tobacco imagery. Read the whole story
Two Bernie Sanders supporters who were kicked off Twitter four years ago are now suing the company for allegedly failing to restore their accounts. Read the whole story
Some 88% of adults say they notice OOH ads and nearly 80% are inspired to take action, according to a survey by the Out … Read the whole story
NASCAR Speed Hub is an immersive experience that invites players to design cars, unlock exclusive virtual items, play mini games, and connect to other … Read the whole story
Ad spending by Chinese marketers in the U.S. and other overseas markets also is projected to expand again this year. Read the whole story
EGC Group President Nicole Penn provides insights on why brands can't say not to the allure of TikTok's algorithm, what shifts a ban may … Read the whole story
"If appropriate and reasonable protections are not put in place, AI could adversely affect privacy and personal liberties or promote bias," the business group … Read the whole story
After multiple years of beta testing, Epic Games announced it will begin allowing developers to self-publish games to the company's PC storefront, a move … Read the whole story
Go Fish Digital during the past years has worked with many software as a service (SaaS) companies on paid and organic search campaigns and … Read the whole story
Google's Universal Speech Model is a critical first step toward creating AI that can understand and translate 1,000 languages. Earlier this week, Google shared … Read the whole story
Walt Disney's Bob Iger says Hulu is in a "very tricky" business -- and we wonder what that means exactly. Read the whole story