"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung's Justin Evans disclosed. Read the whole story

The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, AMC Networks, Disney, Sony Pictures Television and TelevisaUnivision. Read the whole story

Roku also announced new ad opportunities tied to its home page and screensaver, and a prime-time reach guarantee. Read the whole story

NBCU is starting up new ad innovations, combining its linear TV networks and Peacock -- including a company-wide "takeover" effort for a brand. Read the whole story

Disney has teamed with Innovid to enable actionable insights in digital and streamed inventory across its addressable footprint. Read the whole story

"This revision is the product of a thorough review by Nielsen that revealed irregularities in the encoding that enables Nielsen's measurement of TV viewing … Read the whole story

Unlikely partners Apple and Google jointly submitted a proposal for industry specification to help fight misuse of Bluetooth location-tracking devices for unwanted tracking. Read the whole story

"While viewing, a notification prompts the viewers they can shop just what they're watching," NBCU's Peter Blacker explained during Peacock's newfront pitch. Read the whole story

After spending an hour pitching newfront attendees on its ability to create authentic human connections, Snap unveiled "My AI" to supplement or replace them. Read the whole story

AdRoll has launched what it calls an automation builder -- a tool designed to help digital marketers launch email and social and display ads … Read the whole story

Google announced two years ago it would stop running ads alongside videos that denied the existence and causes of climate change, but one research … Read the whole story