Fox Corp. and CBS claim top viewing for the 2022-2023 TV season for traditional and traditional plus streaming viewing. Read the whole story

New generative AI tools in Meta's Advantage ad platform let advertisers create alternative copies, background generation through text prompts and image cropping for ads … Read the whole story

Ending months of industry speculation, Elon Musk has officially nameed the long-time ad sales exec to succeed him at Twitter. Read the whole story

TikTok has introduced a new video shopping ads feature to its Marketing Partners Program, naming AI-powered automation platform Smartly.io its inaugural creative and campaign … Read the whole story

Scary, but irresistible to brand marketers: That's a reference to both social media and artificial intelligence. Read the whole story

Sixty-three percent of U.S. consumers surveyed said they are more concerned about fake reviews now than five years ago. Read the whole story

Netflix has the widest reach in the United States with CTV app usage among 53% of households. Read the whole story

More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not … Read the whole story

This is what happens when your endemic 60-year TV business undergoes an earthquake. Managing efforts to be more efficient and cost-effective can be challenging. Read the whole story

The FTC and six other states also settled separately with Google over Pixel 4 ads, to tune of $9 million. Read the whole story

Google could hurt publishers by changing how it will present search engine results, critics say. Read the whole story