• Automakers Struggle With Digital Marketplace
    "I was left feeling fatigued and negatively influenced by brand marketing that wasn't properly controlled," says a recent car buyer.
  • Ford Trends Report Finds Consumers Resilient
    Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
  • Auto Event Cancellations, Reschedulings Continue
    Mini USA once again is postponing Mini Takes The States, a biannual cross-country road rally that attracts upwards of 3,600 Mini enthusiasts.
  • Cadillac Wins Big Game On Cars.com, Marchex Studies Consumer-Dealer Interactions
    The process of buying cars has changed "profoundly" during the past year, according to Marchex.
  • GM Teases Will Ferrell Super Bowl Spot
    "With all the Olafs, skiing and year-round sweater weather, why is actor and EV enthusiast Will Ferrell so obsessed with Norway?" asks General Motors.
  • Toyota Reclaims 'Most-Searched Car Brand' In 2020
    After dominating Google search terms in 2019, BMW has fallen back into second place.
  • Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
    Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability,
  • Automakers Affected By Politics, But The 'Show' Must Go On
    GM announced campaign with optimism and inclusion as main themes, since "those are the types of messages the world needs to hear moving forward."
  • Pandemic Forces New Kind Of Auto Creative
    With filming restrictions continuing, Toyota instead is relying on exterior shots of the vehicle coupled with disembodied voices.
  • Ford Trends Report Finds Consumers Resilient
    Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
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