Yet email is the preferred channel - far outpacing social media, Optimove reports.

Here are three risk factors that may lead to loss of subscribers - and some ways that small businesses can avoid them.

AudiencePoint claims its new solutions go beyond traditional metrics.

Artificial intelligence is viewed as the chief priority for the next year among marketers, Sagefrog reports - while email is not one of the highest spending items.

The Equifax breach occurred in 2017 and affected 140 million consumers. But people are being urged to be careful about responding.

Cyber sales in the U.S. grew by 8% to $8.1 billion on Thanksgiving, Salesforce reports.

But the average consumer spend will be down from last year, Finder predicts.

Messaging that simply refers to AI draws lower engagement and conversions, Vidmob and LinkedIn report.

Shoppers are being advised to avoid opening emails from unknown senders.

With the new Yahoo Mail tools, consumers can also stay on top of their travel schedules with new iOS features.