by Ray Schultz on Mar 24, 5:41 PM
Business development representatives (BDRs) feel unsupported by their firms, and demand better contact and intent data from their companies, 6sense reports.
by Ray Schultz on Mar 23, 6:12 PM
Using Sensei GenAI, Adobe says, marketers can select tone of voice, identify key words for creating emails and modify copy on their websites via AEM Sites.
by Ray Schultz on Mar 22, 4:29 PM
Transactional messages pull high revenue-per-send rates, Listrak reports.
by Ray Schultz on Mar 21, 5:39 PM
Gen Z is least likely to be cutting back on entertainment, Jungle Scout reports.
by Ray Schultz on Mar 20, 3:04 PM
The average global click rate is 3.96%, Sendinblue reports. How are you measuring up?
by Ray Schultz on Mar 17, 5:11 PM
Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.
by Ray Schultz on Mar 16, 2:16 PM
And they will share data if it means a more personalized experience, Spectrm reports.
by Ray Schultz on Mar 15, 5:23 PM
Companies are now focusing more on customer happiness than profits, IDC reports.
by Ray Schultz on Mar 14, 3:23 PM
Google, adding to the parade of tech tools that promise automated content creation in email, is embedding generative AI into Docs and Gmail to help users "get started writing," it says.
by Ray Schultz on Mar 13, 2:15 PM
Video delivers the best ROI, and most firms are using it as part of their SEO strategy, Ignite Visibility reports.