Business development representatives (BDRs) feel unsupported by their firms, and demand better contact and intent data from their companies, 6sense reports.

Using Sensei GenAI, Adobe says, marketers can select tone of voice, identify key words for creating emails and modify copy on their websites via AEM Sites.

Transactional messages pull high revenue-per-send rates, Listrak reports.

Gen Z is least likely to be cutting back on entertainment, Jungle Scout reports.

The average global click rate is 3.96%, Sendinblue reports. How are you measuring up?

Email is the top channel for communicating with customers. But don't include GIFs, Front and ignite80 warn.

And they will share data if it means a more personalized experience, Spectrm reports.

Companies are now focusing more on customer happiness than profits, IDC reports.

Google, adding to the parade of tech tools that promise automated content creation in email, is embedding generative AI into Docs and Gmail to help users "get started writing," it says.

Video delivers the best ROI, and most firms are using it as part of their SEO strategy, Ignite Visibility reports.