Email Marketing Daily
Tuesday, October 20, 2015
  • Teradata Updates Marketing Cloud; Acquires DMP FLXone
    by Jess Nelson

    Teradata aims to make omnichannel effortless with an update of its marketing cloud solution. Email marketers can now leverage better customer data and real-time … Read the whole story

  • Email Co. Raises IPO To Enhance Cybersecurity, Data Protection
    by Jess Nelson

    Email security company Mimecast announced plans to use the symbol "MIME" on the Nasdaq exchange and hopes to raise $100 million in its IPO. … Read the whole story

  • 'The New York Times' Bows VR App
    by Erik Sass

    The New York Times is jumping into the VR pool with the launch of NYT VR, a new virtual reality app created in collaboration … Read the whole story

  • COMMENTARY
    Three Considerations As Marketing Spend On Technology Skyrockets
    by Katrin Ribant, Op-Ed Contributor

    As marketing transforms into a primarily data-driven practice, businesses need to understand the services and professional hires that will enable them to stay competitive. Read the whole story

  • COMMENTARY
    The Missing Link: No Single Source Of Truth
    by Katrin Ribant, Op-Ed Contributor

    The only way to truly integrate all technologies in your Marketing Technology Stack is to build bridges across these silos and teach different sub-departments … Read the whole story

  • COMMENTARY
    How Brands Can Build Loyalty Without Stores
    by

    Most brands don't have physical stores. As a result, they have little control over several factors that influence customers' experiences with, and opinions about, … Read the whole story

  • COMMENTARY
    Half of Viewers Under 32 Won't Pay for TV In 10 Years
    by Jack Loechner, Staff Writer

    According to the Forrester Research report, Young TV Cord-Nevers Have Arrived And Are Here To Stay, 50% of all TV viewers under age 32 … Read the whole story