MediaPost Publications - Email Marketing Daily 10/22/2015

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B2B Marketers Still Struggle To Integrate Video, Email
by Jess Nelson
The vast majority of B2B marketers utilize online video, but only 50% incorporate video into email marketing, according to a study. That means marketers … Read the whole story
Autopilot Tackles AdBlock, New Tech Helps Marketers
by Jess Nelson
Developers at Autopilot, a marketing automation software company focused on email data, believe they have figured out a way to bypass AdBlock. Autopilot today … Read the whole story

Email Tech Co. Helps Monetize Mobile Gamers
by Jess Nelson
Sending.io is leveraging email marketing's ROI through email-based loyalty rewards programs for mobile gamers. The goal is help app companies monetize users outside of … Read the whole story
COMMENTARY
The Four Ghosts Still Haunting Email Marketing
by April Mullen, Columnist
In recent years, email has experienced quite an evolution - a seismic shift, made possible by innovation and astute strategies. Even with this shift, … Read the whole story