Oracle's Responsys email marketing solution gained machine-learning capabilities this week, thanks to a new integration with Boomtrain's marketing platform. Read the whole story
Emotion is a central ingredient in marketing and advertising campaigns, but it can be a guessing game as to whether it will help or … Read the whole story
The annual Black Friday/Cyber Mondayshopping extravaganza marked a big shift in shopping habits this year. Here are my takeaways and ways you can use … Read the whole story