Lead generation company True Influence Wednesday launched a data solution that empowers B2B email marketers to monitor online behavior and target prospects at the … Read the whole story
According to a new report from Silverpop/IBM Marketing Cloud, 8.6 trillion text messages are sent every year on average, including 6 billion per day … Read the whole story
For paid search, 2016 will be a tale of two races: The race to adopt new targeting technology and the race to catch up … Read the whole story