Marketing Automation provider Act-On Software announced the upcoming release of a new account-based marketing solution that automates ABM orchestration for B2B marketers. Read the whole story
Marketing software provider Marketo has gained new predictive scoring and content marketing features, thanks to two new integrations announced Monday. Read the whole story
Why not cut waste and create new opportunities by asking customers if your assumptions are correct? Read the whole story
My article last week, which referenced a study published by Group M, caused a minor firestorm. Joe Mandese, our "Capo di tutt'i capi" here … Read the whole story